CHINA. In a pioneering tie-up between a travel retail B2B title and a Chinese consumer-focused B2C platform, The Moodie Davitt Report and Globuy [玩转全球免税] have strengthened their previously informal working relationship.
The company’s respective founders Martin Moodie and Kan (Arthur) Cong met during the TFWA World Exhibition in Cannes last week to conclude a key information-sharing agreement. The Moodie Davitt Report is opening a China office in coming months, led by Martin Moodie, to consolidate its coverage of the key China market.
“We are proud to align with The Moodie Davitt Report.com, ‘the website that never sleeps’, which has emerged as the ‘KOL of travel retail B2B publishing’, with a reach, readership, respect and content and advertising base far beyond its competitors.” – Kan (Arthur) Cong, Globuy
“We are very pleased to strengthen our relationship with Globuy, which has earned a position of much respect in the Chinese airport, travel retail, fashion, beauty and luxury sectors, and which commands a big, growing and influential consumer audience.” – Martin Moodie, The Moodie Davitt Report
Going forward, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits will also be published in Chinese, and with a consumer voice, on Globuy.
In turn, Globuy will promote The Moodie Davitt Report’s platform to China’s travel retail sector and to the platform’s consumer audience in China. The Moodie Davitt Report will subsequently also publish a curated selection of Chinese consumer feedback on the chosen stories and also reveal the results of regular consumer surveys conducted in association with Globuy.
As reported, Globuy aims to become “the KOL of Chinese travel retail” through its WeChat social media platform promoting new launches, product availability, promotions and special offers around the travel retail world.
Globuy now has over 400,000 followers on its WeChat account, dominated by 20-35 year-old female consumers. It enjoys a monthly readership of 1 million views and 1,000 daily interactions. While most live in tier-one and tier-two cities such as Shanghai, Beijing, Hangzhou and Guangzhou, the platform’s consumer base is extending rapidly throughout China thanks to the rapid development of outbound tourism. The company works closely with leading travel retailers, particularly in China but also abroad.
“Globuy followers are those who like to travel abroad, at least twice a year and sometimes every month,” said Kong. “They do a lot of shopping during their trips, have high consumption and always have a passionate interest in beauty and fashion. We are proud to align with The Moodie Davitt Report.com, ‘the website that never sleeps’, which has emerged as the ‘KOL of travel retail B2B publishing’, with a reach, readership, respect and content and advertising base far beyond its competitors.”
Martin Moodie said, “We are very pleased to strengthen our relationship with Globuy, which has earned a position of much respect in the Chinese airport, travel retail, fashion, beauty and luxury sectors, and which commands a big, growing and influential consumer audience. As Arthur says, we are a KOL of a different kind, the media of choice in travel retail B2B. Through this alliance with Globuy we are extending our presence across both trade and consumer fronts.”
Footnote: As part of a broad-based China strategy, The Moodie Davitt Report also works closely with Jessica’s Secret and luxury shopping platform YAOK, while having an informal alliance with Jason Cao’s excellent Duty Free Expert. The Moodie Davitt Report also enjoys an information-sharing agreement with acclaimed B2B publisher Jing Daily and its sister title Jing Travel.
We will be announcing a further key strategic partnership in coming weeks.
