SOUTH KOREA. La Prairie and Lotte Duty Free have partnered to showcase La Prairie’s Skin Caviar Eye Lift with an exclusive three-day VIP event in Seoul. The ‘Eyes on Focus’ event took place from 22 October to 24 October and was held in the Lotte Duty Free Star Lounge at its flagship Myeong-dong store. It was attended by 350 VIPs and KOLs from China and Korea.
La Prairie’s Skin Caviar Eye Lift is the prestige skincare brand’s latest beauty innovation. It harnesses the power of Caviar in order to protect and revitalise the skin around the eyes. Its formula is a combination of Caviar Premier and La Prairie’s Cellular Complex, which replenishes elasticity and eliminates eye-bags and wrinkles.
The bottle features a dual-pump design, which evenly dispenses the brand’s gold caviar beads with its tourmaline-pink gel cream for maximum efficacy.
The event featured La Prairie’s immersive ‘Skin Caviar Outpost’ experience. The outpost illustrated how La Prairie’s new Skin Caviar Eye Lift protects and reinvigorates ‘the gaze’ – which is the delicate skin around the eye area. Inside, guests were led through four different engagement zones that highlighted the healing properties of the Skin Caviar Eye Lift. The zones were called: ‘Revive’, ‘Raise’, ‘Redefine’, and ‘Reawaken.’
During their luxury skincare journey, guests received a personalised ‘Art of Perfection Consultation Service’, as well as beauty masterclasses courtesy of La Prairie. They also received souvenir photographs to commemorate the experience.
As a final flourish, the works of three Swiss photographers from La Prairie’s Art Basel collaboration were displayed in the ‘Reawaken’ zone. The stunning photographs are from Daniela Droz, Namsa Leuba, and Senta Simond and represent the trio’s creative interpretations of ‘the female gaze’.
After the event, VIP guests were also invited to the La Prairie Caviar Dinner at three Michelin star restaurant Pierre Gagnaire in Seoul.
La Prairie Travel Retail Asia Pacific Regional Director Jean-Marc Loi said: “La Prairie always strives to offer the most luxury services and exclusive experiences to our clients and we are very delighted to see how much our VIP clients have enjoyed the immersive and 360 activation Skin Caviar Eye Lift ‘Eye In Focus’ discovery event.”
“This could not have been achieved without the immense support from our partner Lotte Duty Free. We thank Lotte for this successful collaboration and look forward to a continuous and innovative partnership to excite our clients,” he added.
The sentiment was echoed by Lotte Duty Free Cosmetics & Perfume Division Managing Director Seung Kook Lee, who said: “The event literally electrified the VIP customers and KOLs. We are very pleased to showcase the excellence and innovativeness of La Prairie’s skincare products.”
As reported, The Moodie Davitt was the sole travel retail media representative during the Skin Caviar Eye Lift launch last June.
(Click here for our full report of the programme)
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