Coty has extended its popular Gucci Beauty Makeup Range with the new Poudre De Beauté Mat Natural Beauty Powder, Crayon Définition Sourcils Powder Eyebrow Pencil, and Éclat De Beauté Effet Lumière Multi-use Gel Gloss. They are now available in worldwide travel retail.
“Makeup should accentuate, not conceal as it is in essence a physical expression of the self. It is about owning each feature and each perceived ‘flaw’ because these are what separate me from you.” — Alessandro Michele
The Poudre De Beauté Mat Naturel Beauty Powder is a lightweight buildable face powder with a natural and smooth finish. Its formula features a mix of micro-reflecting lamellar powders, enhanced with emollient agents that extend wear. It is available in 12 different shades.
The face powder is packaged in a pink refillable click compact mirror case with gold trim and embossed Gucci lettering. It comes with a foldable soft sponge microfibre applicator, which allows for easy application even in hard to reach areas.
The Crayon Définition Sourcils Powder Eyebrow Pencil creates a natural-looking brow by combing colour directly through the brows. It comes in a versatile dual-sided pencil format with a spoolie at one end. It is available in six different shades: Taupe, Blonde, Chatain, Braun, Auburn, and Noir.
The Eyebrow Pencil’s formula delivers flake-free matte colour to the brows. Once applied, it is resistant to smudging, bleeding, and transferring. The Crayon Sourcils eyebrow pencil comes in a pink case with gold trim and gold Gucci lettering.
The Éclat De Beauté Effet Lumière Multi-use Gel Gloss delivers translucent illumination and can be used for eyes, lips, and cheeks to add radiance. The versatile gloss offers a light-reflecting gel formula that is breathable and easy to remove. It can be easily applied with the fingertips to highlight various parts of the face. The Multi-use Gel Gloss comes in only one universal shade and is packaged in a circular pale pink pot with Gucci lettering.
According to Gucci Creative Director Alessandro Michele, Gucci Beauty’s makeup line is for accentuating the face not concealing it. He said: “Gucci Beauty is for telling the story of who you are in whatever way you want. Makeup should accentuate, not conceal as it is in essence a physical expression of the self. It is about owning each feature and each perceived ‘flaw’ because these are what separate me from you.”
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Coty and Gucci Beauty’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
