Coty has introduced Burberry Her London Dream, the new female fragrance from Burberry.
It was launched on 1 April and is now available in Asia Pacific and Europe travel retail.
Burberry Her London Dream was created by perfumers Jerome di Marino and Maria Lernout, who described the scent as ‘spontaneous, vibrant, and romantic.’
It offers fresh lemon and ginger top notes, rose and peony accord heart notes, and musk base notes.
“Her Eau de Parfum, Her Blossom Eau de Toilette, Her Eau de Parfum Intense and Her London Dream Eau de Parfum translate the energy of London in a variety of ways,” commented di Marino and Lernout.
“The same fragrant notes are shaped in different olfactive families whereas the story and the DNA remain the same. Each girl can pick a fragrance according to her mood or the season. Her London Dream is for spontaneous and vibrant girls with a romantic heart,” they added.
The Burberry Her London Dream scent comes in a darker variety of the archival rectangular Burberry fragrance bottle. The flaçon comes with a gold charm that can be personalised with engraved initials. The new eau de parfum is available in 30 ml, 50 ml, 100 ml formats, while the Her London Dream Hair Mist is available in 30 ml.
The campaign stars British Model Cara Delevingne, who reprises her role as the face of the Burberry Her fragrance line for the fourth time. It was shot by acclaimed Fashion Photographer Juergen Teller and was shot on the streets of London. According to the brand, Delevingne continues to embody ‘the London girl attitude’ as she brings the city to life in the new campaign.
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Coty and Burberry’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
