Amorepacific-owned beauty brand Laneige has launched the new Neo Cushion Foundation. It is currently available in the South Korean domestic market through the Aritaum store and Laneige’s flagship store, with a global launch set for August.
It features a new 360° borderless design and comes in two pastel shades, mint and pink. The compact foundation also features a one-touch spinning refill system, which allows customers to refill their compacts with a single rotation.
The Laneige Neo Cushion Foundation is available in two formats, the Neo Cushion Matte in a mint case and the Neo Cushion Glow in a pink case. It is the first Amorepacific cushion product to be certified for blue light filtering; which protects the skin from harmful blue light caused by mobile phones and computers. It also features a new cushion puff with enhanced skin-absorption properties.
The Neo Cushion Matte is a light-weight powder product that offers 24-hour flawless single-touch coverage. It is half the size of its compact predecessor and has been enhanced with humid defence technology to ensure that the makeup lasts even at temperatures up to 40° celsius.
The Neo Cushion Glow Foundation features Liquid Diamond technology that uses refined diamond powder to give skin a natural glowing finish. It also has five-times more moisturising ingredients than any other Laneige cushion product.
1,000 sets of the Laneige Neo Cushion Foundation were sold in just three hours after the exclusive Amorepacific pre-launch on 8 June. An additional 2,000 sets were sold during a one-hour Naver Selective live-stream. The cushion compact has also ranked as one of the best-selling products on 11Street, one of South Korea’s largest e-commerce platforms.
