Coty has revealed Rose Tangerine, the latest expression of Chloé’s Signature Eau de Toilette.
It is now available in worldwide travel retail.
The new fragrance was created Perfumers Sidonie Lancesseur and Michel Almairac, who described it as a bright, fresh and clear rose scent.
The new Chloé Signature Rose Tangerine Eau de Toilette offers an unexpected fruit-inspired twist. It opens with blackcurrant top notes with verdant undertones, sunny tangerine heart notes, and cedar and white amber base notes.
The fragrance bottle features the same classic details as the original, but with a tangerine grosgrain ribbon to match the scent’s key ingredient. The fluted glass bottle was inspired by sunray pleats and is accented with an oval cap and hand-plated silver metal plaque.
British actress Lucy Boynton — known for her roles in acclaimed film ‘Bohemian Rhapsody’ and Netflix series, ‘The Politician’ — has been tapped as the face of the new fragrance. Boynton is also an avid supporter of UNICEF and Chloé’s Girls Forward initiative, which aims to empower 6.5 million girls through educational programmes.
The campaign film features excerpts from the song ‘Breath’ by electronic music duo The Blaze. Band member and filmmaker Jonathan Alric directed the campaign film. It features Boynton perched on a high tree branch overlooking the sea, celebrating Chloé’s vision of femininity and individuality.
The visual campaign was shot in a similar style by photographer Karim Sadli and features Boynton in a stunning yet simple black and white portrait.
“I’m deeply inspired by what the Chloé team has created, what they stand for and what they represent as a brand,” commented Boynton. “Having been a fan of Chloé for so long, it is an honour to be working together now.”
Coty Luxury Brands President Simona Cattaneo added, “She is very feminine, solar and graceful; and is a truly natural beauty. For us, Lucy embodies the inherently Chloé values of joyful confidence and a free spirit. She is Chloé.”
Chloé Chief Executive Officer Riccardo Bellini said, “Lucy Boynton’s luminous spirit and natural radiance come through in her collaboration with Chloé. Her passion, joy and determination, as well as her support for the Girls Forward initiative between Chloé and UNICEF, speak to lasting values that are shared by the Maison.”
