INTERNATIONAL. Ferrero Travel Market has won US$250,000 of complimentary airport media space from independent Out of Home specialist The Talon Group and its international division Plexus via the Virtual Travel Retail Expo.
As reported, Plexus – which took its place in the Omnichannel/Travel Retail Services hall in the event’s Exhibition Hub – opened the remarkable offer to business partners that visited its Expo booth.
The company hosted key clients and showed its flagship presentation ‘Effectively engaging with the connected traveller during the new consumer journey’. Clients could then answer some questions based on the group’s presentation, and were entered into a draw.
The name of Ferrero Travel Market was pulled out in the draw yesterday. The client will also benefit from free creative services from Talon’s specialist digital OOH creative agency Grand Visual.
Plexus said: “We are thrilled to be collaborating with a brand like Ferrero Travel Market that has built its reputation worldwide on values such as quality, exclusivity of products and retail experience. Plexus are excited to support them further in underlying the strength of its well-known brands on the international market and the opportunity to reach that global audience.”
*For a full interview and a profile of The Talon Group, see the September edition of The Sight Lines eZine, published by The Moodie Davitt Report
