USA. Ontario International Airport Authority (OIAA) in California has announced a major advertising and sponsorship agreement with the Walters Automotive Group, exclusive agent for Porsche and Audi in the City of Ontario.
The 12-month agreement – the first to be agreed after OIAA took its advertising and sponsorship business in-house recently – will include creative use of digital and static advertising at Ontario International Airport, car placement in the terminals, special events for VIP clients and many soon-to-be announced customer interface activities.
“We’re especially pleased to partner with the Walters Automotive Group – a great Ontario-based business – as we launch this exciting new opportunity for companies to market themselves at the fastest-growing airport in the US,” said Alan D. Wapner, President of the OIAA Board of Commissioners and Mayor pro Tem for the City of Ontario. “Our new in-house agency is committed to understanding and proposing advertising solutions that meet our clients’ objectives, and engaging our customers and visitors in creative and innovative ways.”
Mark Marchant, General Manager of Porsche Ontario, said the agreement sparked a new direction for advertising the Walter’s Automotive Group’s dealerships throughout Southern California. “Our team is very excited at having great exposure and bringing some unforgettable unique experiences for our clients at Ontario International Airport,” Marchant said.
Audi Ontario General Manager Greg Sexton said: “This partnership reinforces the growth of Audi and Porsche in the region, alongside all the exciting new developments at the airport.”
Wapner said the in-house agency and Walter’s partnership are the first of a number of initiatives in the coming months that will focus on adding value to the advertiser beyond the standard digital and static platforms.
OIAA is in the final stages of awarding an RFP to build its own omnichannel retail sales and distribution network. It also plans to launch multiple pop-up stores to create greater flexibility for promotional activities, product launches and consumer interaction.
*As reported, Ontario International Airport Chief Commercial Officer Dan Cappell is one of a strong list of speakers at the inaugural APTRA APAC Dialogue webinar next week. Organised in association with The Moodie Davitt Report, it will be held on Wednesday 17 March at 3pm Singapore time/0800 CET. More information and registration details at this link.
