SOUTH AMERICA. Collinson-owned Airport Dimensions, the airport lounge and traveller experiences company, has partnered with Ambaar Lounge to launch an airport lounge concept named Ambaar Club. The new brand will be launched at four airports in Brazil over the coming months, with locations to be named soon.
The launch of Ambaar Club will mark Airport Dimensions’ debut in the South American market. Ambaar Lounge describes itself as the leading operator of VIP lounges in Brazil, providing experiences to airport passengers and partners in the country since 2013.
It currently operates premium lounges at Belo Horizonte International Airport and São Paulo Guarulhos International Airport, with plans to expand its network to four further airports in the region in the coming months.
Airport Dimensions President Americas Nancy Knipp said: “Combining Airport Dimensions’ unparalleled digital and physical airport assets and experiences with Ambaar Lounge’s deep understanding of the regional market, the new Ambaar Club brand will provide a wealth of experiences perfectly tailored to the varied needs of passengers in Brazil and will help drive revenues in the airports.”
Ambaar Lounge CEO & Founder Bernardo Claro da Fonseca said: “Ambaar is very proud to partner with Airport Dimensions and looking forward to new developments in Brazil and abroad.”
He added: “After many years developing our brand, this opportunity to partner with Airport Dimensions confirms that we have got the proposition right. We will soon announce a stunning network of new lounges for our growing base of customers and followers.”
The Ambaar Club lounges currently in development will be available to members of Collinson-owned Priority Pass, the world’s largest independent airport lounge access programme.
The new tie-up with Ambaar Lounge builds on Airport Dimensions’ recent expansion in key markets and the addition of wider airport experiences, including the introduction of the sleep lounge brand sleep ‘n fly in the Middle East.
Airport Dimensions’ other recent activities include the launch of Chase Sapphire Lounge by The Club, a partnership with JPMorgan Chase. The company also acquired the No1 Lounge business at London Heathrow, London Gatwick and Birmingham airports with joint venture partner Swissport.
The Moodie Davitt Report has launched a new publication titled Airport Consumer Experience, in association with Airport Dimensions, dedicated to airport guest services and experiences. To subscribe free of charge please email Sinead@MoodieDavittReport.com headed ‘Airport Customer Experience’. All stories are permanently archived on the Airport Consumer Experience page on this website. |
