Wellbeing company Rituals has relaunched its entire body scrub line to incorporate more natural-origin ingredients. It will be available in global travel retail from 1 August.
The updated line reinforces the brand’s commitment to transitioning its entire product portfolio to 90% natural-origin ingredients by 2023. The body scrubs are packaged in recycled PET packaging, reducing its CO2 emissions by -50%.
The launch of the new body scrubs help encourage customers to be more mindful of their skin, said the company. Combining salt and sugar blends with optimised oil blends, the scrubs offer individual experiences for each Rituals fragrance.
The rejuvenating Ritual of Ayurveda body scrub combines a Punjabi pink salt blend with almond shell and ayurvedic oils; while the Ritual of Hammam body scrub blends sea salt and eucalyptus leaf for intense exfoliation.
The Ritual of Jing body scrub blends salt and magnesium to create a relaxing experience, while the Ritual of Mehr body scrub creates an energising effect with sugar and sweet orange.
The Ritual of Sakura body scrub mixes sugar with a rice bran and Tsubaki oil blend to offer a renewing experience. Rituals has also introduced the Sakura pearlescent body scrub, available in a travel friendly size, which delivers a nourishing gel/cream texture with a pearly finish.
The Ritual of Karma body scrub is made with 94% natural origin materials including sea salt and minerals. The remaining 6% comprises clean and conscious lab-made ingredients, which support the integrity of Ritual’s formulas.
Rituals has released a new Karma Mild body scrub, available in a travel friendly size, which features a special combination of Kaolin clay, bamboo, silica and white tea extracts.
Note: The Moodie Davitt Report has launched an e-newsletter, Wellbeing Curated, in association with Rituals. It offers a curated selection of stories focused on the key wellbeing category in travel retail and beyond.
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