CHINA. Today is a red-letter day for LVMH-owned fashion and beauty house Kenzo as it opens a dazzling Kenzoki Skincare pop-up in partnership with Hainan Tourism Investment Duty Free Co (HTDF) and Lagardère Travel Retail at the HTDF-controlled Hainan Tourism Duty Free Shopping Complex (海旅免税城) in Sanya [we will bring you a full pictorial report in coming days].
The activation, the brand’s first pop-up on the island, is located on the 4th floor Beauty Island of the Hainan Tourism Duty Free Shopping Complex. From its official launch today, it will run until the end of February 2022.
The activation highlights the relaunched Kenzoki Skincare line which now features a minimum of 90% natural origin ingredients.
The lotus flower is the core ingredient of the Kenzoki skincare line, which also serves as the inspiration for the design of the pop-up. The Kenzoki Skincare activation was designed to offer a ‘relaxing oasis’ within the busy Hainan Tourism Duty Free Shopping Complex. It combines interactive O2O elements, sensorial experiences and leading-edge beauty tech features to immerse travellers in the Kenzoki universe.
The activation offers a Skin Diagnosis tool which delivers tailormade Kenzoki skincare rituals in under two minutes. The tool, available in both English and Chinese, educates consumers on the numerous skincare benefits of the Kenzoki line.
Customers can also enjoy a hand yoga or face yoga session. The treatments were developed in collaboration with French facial yoga expert Sylvie Lefranc and utilise acupressure techniques to optimise Qi Flow and maximise the efficacy of Kenzoki’s skincare products on both the face and the skin.
Positive Skin Flow: Kenzoki Skincare
Kenzoki skincare was inspired by the traditional Chinese and Japanese concept of ‘Qi’ which is a flow of energy that circulates throughout nature and the universe. The harmonious flow of Qi is a sign of good wellbeing. Kenzoki draws inspiration from the philosophy of Qi by restoring the ‘flow’ of hydration, youth and nutrition in the skin.
The Kenzoki Collection offers three lines: Youth Flow, Hydration Flow and Nourishing Flow. Each line features signature fragrances from three renowned perfumers: Shyamala Maisondieu, Olivier Cresp and Florent Jubert.
All Kenzoki’s formulas are developed using two Sacred Lotus Flower extracts, the Sacred Lotus Flower Water Extract and Oily Extract, obtained from 100% naturally-derived solvents that target specific benefits for the skin.
The Youth Flow line comprises four products. These are the Youth Preserved Toner, Youth Flow Serum, Skin Renew Velvet Cream and Restful Dream Night Mask. The Youth Flow formula combines the Sacred Lotus Flower Water and Oily Extract with natural-origin High Mallow Extract. It visibly smooths fine lines and wrinkles, firms the skin and boosts radiance and resilience. The line’s hero product is the Youth Flow serum which is made with 97% natural origin ingredients.
The Hydration Flow line comprises five products: Hybrid Cleansing Milky Foam, Fresh Melt-In Lotion, Essential Flow Serum, Moisturising Skin Guardian for Combination/Oily Skin, the Short Night Sleeping Mask and the Moisturising Skin Guardian for Normal/Dry Skin. The latter is made with 97% natural origin ingredients.
The Hydration Flow formula combines Sacred Lotus Flower Water with three different natural-origin Hyaluronic Acid and delivers sustained moisture resulting in plumped, radiant and soothed skin.
The Nourishing Flow range offers three products. These are the Sensual Body Cream, Hand & Nail Balm for Caress and the Balm for Lips to Kiss or Rosy Balm for Lips to Kiss. The line’s formula combines Sacred Lotus Flower Oily Extract with natural-origin Rice Peptides, which revitalises epidermal lipid flow while reinforcing skin barrier function. The line’s star product is the Sensual Body Cream which is made with 97% natural origin ingredients.
In line with its commitment to using only the purest natural materials, Kenzo exclusively cultivates its Sacred Lotus Flowers on the Mekong River with a sustainable farming partner. The flowers are carefully handpicked at the right stage of flowering (from May to October) and dried using traditional methods.
Traceable and sustainable
Kenzoki’s Sacred Lotus supply chain is assessed by the Union of Bioethical Trade (UEBT), an independent organisation that evaluates and maximises the positive impact of corporate supply chains. Kenzo Parfums became a member of the UEBT in 2021.
The Kenzoki Skincare line packaging features 20% recycled plastic, which will save 5.2 tones of virgin plastics from June to December 2021. The cartons are printed with bio-sourced inks, while the paperboard is made with fibres from FSC-certified, sustainably-managed forests.
The cartons are also sealed with tamper-evident labels which removes the need for cellophanes. In addition, box sizes have been reduced to eliminate the use of corrugated paper inserts. Through these packaging optimisations, Kenzo saves 1.8 tonnes of paper as compared to previous Kenzoki boxes.
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