Diageo has unveiled ‘Legends Untold’, the 2021 Special Releases in its annual single malt Scotch whisky collection.
Dubbed the “pinnacle of the whisky lover’s calendar”, this year’s line-up of eight whiskies is introduced through augmented reality to share the untold stories of the featured distilleries in new ways.
Activated via an on-pack QR code, the tales behind the brands are presented through a multi-sensory experience which includes a narration of the cask-strength single malts’ various tales.
Whisky fans are then guided through a mixed reality tasting experience, encouraged to “pour yourself a dram, let the untold be told and let your legendary tasting journey begin”.
According to Diageo, the Legends Untold whiskies represent some of Scotland’s most interesting and legendary distilleries. They include:
- Lagavulin 26 Year Old
- Lagavulin 12 Year Old
- The Singleton 19 Year Old
- Cardhu 14 Year Old
- Mortlach 13 Year Old
- Talisker 8 Year Old
- Oban 12 Year Old
- Royal Lochnagar 16 Year Old.
