CHINA. Puig has partnered with Hainan Tourism Investment Duty Free Co and Lagardère Travel retail to host an O2O Christian Louboutin animation celebrating the brand’s first point-of-sale in Hainan.
The activation, which launched during the busy Golden Week holiday period, highlights the brand’s lipstick and fragrance lines.
The promotion’s omnichannel approach engages with travellers at all points of their journey through various digital touchpoints on key Chinese social platforms and travel websites such as Ctrip and Fliggy. It is also supported by in-store traffic stopping activities, which deploys Christian Louboutin brand ambassadors all over the complex to invite shoppers to visit the brand’s boutique on level three.
An eye-catching Louboutin red drinks cart installation invites shoppers to have a refreshing drink before visiting the counter, where they can enjoy a free lip makeover, beauty consultation or fragrance profiling.
Customers receive a complimentary fan and lip sample upon completing their beauty consultation and can personalise their purchases with free product engraving. They also receive special gifts with purchase to complete the Christian Louboutin shopping experience.
