INDIA. Mumbai Duty Free, now a partnership between Adani Airport Holdings and Flemingo Travel Retail, is welcoming back international travellers with the return of its flagship ‘Mumbai Duty Free is now Free campaign’.
The campaign, launched in time with the onset of the festive season, is back with an all-digital spin. It seeks to rekindle the joys of duty free shopping and offers exclusive deals and discounts from Mumbai Duty Free’s partner brands.
The fully digitalised campaign utilises barcodes, which customers can scan with their smartphones to redeem various deals and promotions in a safe and contactless manner.
Mumbai Duty Free partnered with several online players in ecommerce, lifestyle, hospitality, personal care, travel & tourism and more to offer a vast range of promotions in the campaign. This includes a beauty & hair solution brand, VIP chopper service brand, fashion and designer clothing portal, luxury platform, flight ticket operator, food aggregator, boutique chocolate brand and online cricket coaching platform.
For a minimum spend of INR 5,000 (US$67), shoppers receive a ‘Mumbai Duty Free is Now Free’ gift card with QR Code. Upon scanning the code, customers are directed to an online form, to generate brand vouchers. Collectively, the campaign is offering customer discount vouchers worth more than INR20,000 (US$267).
“We wanted to welcome and celebrate the return of international travel on a grand scale and relaunching ‘Mumbai Duty Free Is Now Free’ seemed like the perfect way to do it,” commented Mumbai Duty Free CEO P.K Thimmayya.
“This time, while designing the campaign we have ensured not only greater value for customers but also added convenience through digitalisation, thereby continuing to deliver on our promise of a great duty free shopping experience.
