Heineken and KLM Royal Dutch Airlines have joined forces in a sustainability initiative to have green energy-brewed Heineken beer and 0.0 non-alcoholic lager served onboard KLM flights and in the airline’s lounges.
Heineken Netherlands revealed that all Heineken beer brewed for the Dutch market is made with 100% green energy in July last year. Its collaboration with KLM underlines the brewing company’s commitment to operate climate-neutral in its own production by 2030.
Heineken breweries in the Netherlands have been working to reduce CO2 emissions since 2010. The company has introduced wind turbines and solar panels, along with biogas from Heineken’s wastewater treatment plants at breweries in Zoeterwoude and Den Bosch.
In a statement, the Heineken company said it ensures that the amount of sustainably generated energy is at least equal to the energy required to brew and package Heineken beer in the Dutch operation. “This is known as a mass-balance approach and is common in the green energy market,” the company added.
Heineken Global Account Manager Airlines Global Duty Free Alexander de Nerée tot Babberich said: “In our long-term relationship – spanning over 20 years – Heineken and KLM have partnered in many initiatives to enhance the inflight experience for KLM passengers.
“By sharing this commitment to serving Heineken brewed with green energy to KLM passengers, we contribute to the Heineken company’s sustainability commitments. We are proud to be partnering with KLM in this initiative.”
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