UK cosmetics specialist Iconic London has teamed up with International Brand Builders to drive travel retail expansion.
The innovative brand, which was founded six years ago by Jade Elliot, is known for its ‘glow-giving’ products and a strong fan base which includes professional makeup artists, celebrities and influencers. Iconic London boasts over two million followers on social media.
Iconic London’s product line-up includes best-sellers Illuminator and Prep-Set-Glow and hybrid skincare/makeup lines Radiance Booster and Lip Plumping Glosses. Products are suitable for all skin types and a travel assortment is available.
Iconic London is available in certain Americas and European local markets and recently launched in the Middle East, including Dubai.
According to IBBI President Katherine Patch-Sleipnes, the brand is ideal for travel retail.
“Cosmetic retail assortments must change to reach the new consumer base and Iconic London is one of the brands that can help lead the way,” she said.
“This is a trend-led innovative Indie makeup brand that has more than two million followers on social media and great results in the domestic markets since inception. Its core products are made in Italy, high quality and great packaging. It is 100% vegan and cruelty-free; a must for brands targeting the millennials.”
Patch-Sleipnes said meetings with retailers during the recent Summit of the Americas “had only positive responses”.
“We are starting to introduce Iconic London into travel retail following the brand’s success on domestic markets and our goal is to partner with key retailers throughout the Americas later this year,” she added.
