Victorinox, Swiss lifestyle brand and maker of the Original Swiss Army Knife, has teamed up with German retailer Tripidi to open a new multi-category space at Munich Airport.
Located in Terminal 2 Level 5 Non-Schengen, the airside corner is Victorinox’s largest multi-category space in European travel retail outside of Switzerland. According to the brand, it reinforces the importance of the region in Victorinox’s travel retail expansion.
In a statement, Victorinox said its partnership with Tripidi is focused on growing the brand’s presence in European travel retail, “drawing on strong synergies between Victorinox’s multi-category offer and Tripidi’s retail concept”.
Tripidi features a number of well-known European brands, including Lamy, WMF and Fissler.
The partners have collaborated on six openings in travel retail, with the new Munich corner joining spaces including one at Frankfurt Airport and a shop-in-shop in Vienna Airport.
The Munich Airport shop-in-shop joins Victorinox’s network of over 100 points of sale in European travel retail. It features a wide selection of the multi-tool Original Swiss Army Knife, offering one of the product’s largest line-ups in travel retail.
The products are highlighted on bespoke display units which are designed to improve customer experience, Victorinox said.
The shop-in-shop also presents selected products from across Victorinox’s multi-category offer including travel gear, fragrances, household knives and cutting boards.
Other highlights include luggage from Victorinox’s Spectra 3.0 collection, backpacks from the brand’s new Touring 2.0 line and Wood (masculine) and First Snow (feminine) fragrances.
Tripidi Founder and Managing Partner Jennifer Noelle said: “We are very happy to expand our successful long-term partnership with Victorinox to another major location in Munich Airport.
“As an iconic Swiss brand, Victorinox is a perfect fit within our retail offer, joining several other leading European brands. While well-known for its world-famous Swiss Army Knives, we are delighted to offer shoppers an experience of the broader Victorinox product universe. Special thanks to the whole Victorinox team for the joint effort to realise this great project.”
Victorinox Senior Sales Manager EMEA Travel Retail Florent Breton added: “Our thanks go to Tripidi for supporting the brand’s expansion in Europe, a critical market for Victorinox as we continue to grow in travel retail and raise awareness of our multi-category offer.
“Tripidi has a bold and innovative retail concept which provides a fantastic platform for us to reach a diverse customer mix and showcase our innovations alongside a diverse mix of iconic brands. We look forward to continued growth and collaboration as we seek our further expansion opportunities.”
