Italian wine house Santa Margherita has launched Milium, a travel retail-exclusive line.
The line is inspired by Venetian Marco Polo’s 13th century travels in Asia and his related work ‘Il Milione’ (‘Book of the Marvels of the World’).
The exclusive packaging features modern and ancient landmarks of the Silk Road. The collection includes a white Venezia D.O.C. – a blend of Chardonnay and Pinot Bianco – and a red Veneto I.G.T. based on Merlot and Cabernet Sauvignon.
The labels and gift packs are notable for their use of FSC paper (i.e. that has been harvested responsibly). The design focus on sustainability sets these wines apart as products in the super-premium category, according to Santa Margherita.
The packaging also celebrates the city of Venice – synonymous with culture, commerce and art as well as the regional birthplace of the company in 1935. It also evokes the theme and positive values of travel, which Santa Margherita said reflect its own identity and history of continually exploring new horizons.
“Just as Marco Polo, in his travels, was driven by a sense of curiosity and a thirst for knowledge, so Santa Margherita has – as a pioneer and innovator – always explored new frontiers of taste and vinous pleasure, thus continuing to retain a contemporary flair,” the company said.
Milium extends Santa Margherita’s travel retail-exclusive range, which until now has centred on sparkling wines Valdobbiadene Prosecco Superiore D.O.C.G. Brut and Sparkling Rosé Brut, together with Pinot Grigio Valdadige D.O.C and Merlot Veneto I.G.T. featuring all-green packaging.
“We are proud to present our new Milium line, a tribute to the city near which Santa Margherita was born and to the values that have guided our company for 87 years,” said Santa Margherita Gruppo Vinicolo CEO Beniamino Garofalo.
“This is an exclusive line, reserved for the travel retail channel and aimed at creating added value for the final consumer at the time of the retail purchase. It is a line that continues to enrich a range that is ever more tailor-made, distinctive and unique.”
