THAILAND. Estée Lauder has partnered with King Power Duty Free [part of the King Power International Group] for the exclusive launch of the Luxury Fragrance Collection in Thailand.
The range is available at Suvarnabhumi Airport in Bangkok and the retailer’s downtown and online stores. It is available exclusively in Thailand travel retail from 1 June to 1 October, before launching in the domestic market and other travel retail regions globally. The partnership marks the first travel retail launch for the Luxury Fragrance Collection in Southeast Asia.
In June and July, travellers in Thailand can discover the Luxury Fragrance Collection via an immersive pop-up store at Level 1 of the King Power Duty Free Mall in downtown Bangkok.
A testing area and online Fragrance Finder tool help shoppers learn more about the notes of each scent and discover their perfect fragrance. Customers can also enjoy memorable photo moments at the pop-up.
On 16 and 17 June, Estée Lauder Travel Retail and King Power Duty Free celebrated the launch with an exclusive VIP event. King Power Duty Free executives, VIPs and representatives from Estée Lauder were immersed in the universe of the Luxury Fragrance Collection. The event included engaging brand discovery and one-to-one fragrance consultation.
“Estée Lauder is a valued partner, and we are delighted to collaborate with them on the launch of the Luxury Fragrance Collection,” commented King Power International Group Assistant Chief Financial Officer Aroonroong Srivaddhanaprabha. “The fragrances are beautiful, and we are proud to offer our customers these unique scents alongside a luxury shopping experience.”
Estée Lauder Travel Retail Worldwide Senior Vice President Jean-Yves Minet added, “We are thrilled to collaborate with King Power to bring the Estée Lauder Luxury Fragrance Collection to the Thai market as the first launch location in travel retail Southeast Asia. We are excited to bring this innovative fragrance collection to the travelling consumer and appreciate King Power’s continuous support of Estée Lauder’s product innovations.”
The Luxury Fragrance Collection is a range of eight long-lasting scents inspired by nature. Equipped with Estée Lauder’s patented ScentCapture Fragrance Extender technology, each scent in the range can last up to 12 hours.
The collection comprises the Tender Light, Radiant Mirage, Infinite Sky, Sensuous Stars, Desert Eden, Dream Dusk, Blushing Sands and Paradise Moon fragrances.
