UK. Dark mint chocolate specialist Bendicks has partnered with WHSmith in a digital storefront takeover at London Heathrow Airport Terminal 5.
The digital display featured Bendicks Bittermints, as well as the brand’s Mint Collection, during the recent celebrations to mark Queen Elizabeth II’s platinum jubilee.
Bendicks also featured in British Airways’ celebrations, with the airline transforming its First and Club North lounges and terraces at T5 into garden party settings. Passengers were invited to sample Bendicks’ Mint Collection, Bittermints and Mint Fondants.
Bendicks is included in the Storck Travel Retail portfolio. Storck Travel Retail Managing Director Andy Mutton said: “We are really excited to partner with Britain’s flagship carrier to deliver a quintessentially British experience for BA’s prestigious lounge customers.”
