Italian fashion brand Mandarina Duck has launched a limited-edition anniversary backpack to celebrate the company’s 45th year in business.
Featuring diamond-shaped quilting, the backpack has been designed with metal details and a padded pocket for a 15-inch laptop. The backpack has a recommended retail price of €125 (US$125).
Notably, the Mandarina Duck 45th anniversary backpack campaign did not use models and instead recruited people from the streets of Milan.
Founded in 1977, the brand specialises in lightweight bags, leather goods and travel items. To celebrate its anniversary, Mandarina Duck showcased the backpack and hosted a launch party at its flagship store in Milan.
Mandarina Duck is steadily growing its travel retail footprint, recently opening new placements with Dubai Duty Free at Dubai International Airport and with Lagardère Travel Retail at Venice Marco Polo Airport and Rome Fiumicino Airport.
View this post on Instagram
Note: The Moodie Davitt Report’s portfolio of titles included Lifestyle Curated in association with Victorinox, a regular eNewsletter series that offers a selection of stories focused on the key lifestyle category in travel retail and beyond.
To subscribe free of charge please email Kristyn@MoodieDavittReport.com headed ‘Curated Lifestyle’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
