US drinks company Brown-Forman Corporation has completed its acquisition of the Diplomático rum brand and related assets from Destillers United Group in Spain.
The acquisition marks Brown-Forman’s foray into the growing super-premium+ rum category and follows hot on the heels of the company acquiring super-premium Gin Mare in November.
The Diplomático deal comes after the company announced in October that it had agreed to buy the Venezuelan brand.
Brown-Forman President and CEO Lawson Whiting said the company is expanding its super-premium portfolio to keep up with changing consumer demands. “Today, we’re pleased to officially welcome more than 100 new employees to Brown-Forman as we close on our acquisition of the Diplomático Rum family of brands, and add the number one super-premium and ultra-premium rum to our portfolio,” he commented.
The deal includes an aging, bottling and shipping production plant in Panama.
Destillers United Group will continue to produce and age its rums in the original distillery at the foot of the Andes mountains. 
