Imaraïs Beauty by American model, fitness advocate and influencer Sommer Ray has made its debut in travel retail through an inflight listing with easyJet.
The brand’s ingestible Glow Skincare Gummies are now featured on all easyJet flights in Europe and the UK through a collaboration between Imaraïs Beauty, its representative in travel retail YV Brands, and easyJet’s retail partner dnata.
The sugar-free and lemon-flavoured Glow Skincare Gummies are infused with marine algae, vegan squalane and vitamin C to promote radiant skin. The chewable product is suitable for all skin types.
With over 40 million followers on social media, Sommer Ray has adopted a “little tongue and a lot of cheek” approach to the beauty industry. She aims to lead the wellness revolution with a line of plant-based, sugar-free skin, hair and bodycare gummies.
“I created Imaraïs skin care gummies for people who want to reclaim their skincare routine,” Ray said. “This is skincare re-invented: it’s sexy, simple, and sustainable.” The gummie products intersect beauty, sustainability and self-care “because what you put on your body is a topical solution, but what you put in your body is the true solution”, she added.
“My goal is simplifying daily routines, and focusing on skincare, haircare and wellness that works from the inside out. Self-care can and should be simple.” |
Imaraïs Beauty also offers Grow, a haircare gummy powered by organic-certified Reishi, Chaga, and Snow mushrooms said to support healthy hair growth, nourish the scalp, and support healthy-looking hair.
Other product developments include Youth (anti-aging), Clarity (anti-acne), Balance (to “fortify the gut microbiome”) and Depuff (anti-bloating) gummies.
YV Brands Sales Director Janice Smith said: “Imaraïs is perfect for travel retail as it offers the customer the ideal travel size pouch with 60 gummies.
“Our strategy at YV Brands is to fill gaps that will be appealing to travellers due to the trends in the domestic market and Imaraïs does this perfectly. Working with our partners to increase revenue and creating impulse sales is what we do.”
Imaraïs Beauty CEO Aaron Hefter commented: “We are thrilled to partner with YV Brands to launch Imaraïs Beauty in travel retail and grow the wellness category to new heights together.
“YV Brands is best-known for bringing new innovation to the duty free channel, and the partnership with Imaraïs Beauty by Sommer Ray is another testament to such.”
According to Hefter, Imaraïs Beauty is the first PETA-certified vegan and cruelty-free ingestible beauty brand that also offers clinically-proven results. “We are thrilled to bring our clean and clinical plant-based ingestibles to travel retail guests across the European Union and the UK this year,” he added.
dnata Retail Buying Manager Emily Taylor commented: “dnata and easyJet are really excited to be the airline launch partner with Imaraïs by Sommer Ray.
“The beauty category is a highly impulsive category onboard and we are continuously looking to diversify and grow this ever-evolving sector.”
