USA. Starboard Cruise Services, part of LVMH Group’s Selective Retail division, has revealed a refreshed brand identity under the banner, ‘Curate a Vibrant World’.
The company-wide brand amplification includes a new visual identity and redesigned logo. The revamp offers an elevated perspective on the company’s vacation and cruise retail offer.
According to the company, the change underlines Starboard Cruise Services’ values and purpose as a ‘retail curator at sea’. The brand amplification is centred around Starboard’s redesigned visual identity, exemplified by its new logo and the ‘Starburst‘ icon.
In addition to its starbust symbolism, the icon can be interpreted, in the words of Starboard, as the bows of ships coming together, or as a human figure with outstretched arms. The new look is rolling out across all touch-points, including the company’s website and social media channels.
The Starboard website has been redesigned to reflect this bold new vision, while maintaining the brand’s essence. The website highlights the wide range of high-quality services across Starboard’s Luxury Division and its sister company, Onboard Media.
“We are doing business differently by sparking wanderlust and curating memorable products and experiences that celebrate moments that matter in life,” said Starboard President and CEO Lisa Bauer.
“Our amplified branding certainly reflects how our purpose to curate a vibrant world radiates through every touch-point and every stakeholder, from our cruise partners, brand partners, employees to of course our guests onboard.” ✈
