German chocolate specialist Ritter Sport will highlight its colourful brand redesign and extended travel-retail exclusive ranges at TFWA Asia Pacific in Singapore (Basement 2 K33).
Ritter Sport Managing Director for Global Travel Retail Jan Pasold said: “Travel retail in this region is looking very positive so we are delighted to be back at TFWA Asia Pacific this year, the first time for us since the pandemic period.”
During the show, the company will offer visitors a taste of the brand’s latest travel retail-edition collections.
Among them are the Vegan Tower 5x100g, which comes in three selected vegan varieties that contain cocoa from 100% sustainable certified cocoa sources. These chocolates are encased in a colourful gift box.
Ritter Sport Marketing Manager for GTR Nicole Miltenberger said: “When you eat chocolate, you want to enjoy it. Really enjoy it, with full flavour. We have worked extremely hard to ensure that our TRE Vegan Tower will offer consumers exactly that, combining the three varieties that we believe will have the most traveller appeal.”
The vegan varieties come in different flavours including the Smooth chocolate – described to be as mild and creamy and offer the full taste of milk even without it.
Another flavour, Salted Caramel, features a sweet and salty combination, from crunchy caramel pieces and a slight hint of salt. It has a creamy-mild texture and is made of almonds.
The Roasted Peanuts flavour offers crunchy roasted and salted peanuts in its creamy-mild almond-based chocolate.
The brand will also introduce the Mini Tower 250g new flavour mix, which is an extension of the Mini Tower range that is set to be launched in 2023. The new range includes 15 mini bars in five different flavours featuring a combination of fruity, milky and crunchy textures. The pastel-hued flavour mix includes some of the brand’s best-selling flavours such as the mini Strawberry Yogurt with real fruit pieces, strawberry yoghurt crème and crunchy rice crisps, and mini Alpine Milk with caramel and honey flavour.
Another variety is the mini Fine Milk Chocolate flavour which features a high content of fine cocoa from Peru; and the crunchy mini Cornflakes and mini Butter Biscuit mix.
Completing the core travel range is the Winter Selection Tower 5x100g limited edition, which is scheduled to be launched exclusively into travel retail in August.
The new collection pays homage to the Scandinavian Hygge lifestyle (Hygge is a word in Danish and Norwegian that describes a mood of cosiness or wellbeing) and is presented in a special packaging that features winter graphic design, a suggested gifting option for travellers.
Its comes in 100g winter flavours including the Crunchy Creamy Winter – a combination of milk chocolate and cocoa crème with winter spices together with the crunch of caramelised almond pieces; White Cinnamon Crisp, a blend of white chocolate with cinnamon and rice crispy bits; and Caramelized Almonds, a combination of milk chocolate mixed with chopped, caramelised sugar-glazed almonds.
Pasold said: “We look forward to meeting our regional partners, colleagues and friends in Singapore this year. It’s great to be back.” ✈
