Guerlain Paris has launched the Rouge G Naturally range, featuring natural shades for the lips and eyes. Available from 15 July, the collection of lipsticks and eyeshadows can be sampled at Guerlain boutique stores.
The Rouge G Naturally satin and velvet lipstick shades are priced at €41 (local market), while the grain-textured cases (Rosy Nude, Rosewood and Berry Brown) are priced at €25.
Each of the 12 shades from the Ombres G Naturally eyeshadow range is available for €73. The complementing Guerlain Noir G Naturally mascara, priced at €41, has a warm brown shade and comes with a curved brush.
Guerlain Makeup Creative Director Violette Serrat said, “This collection embodies the effortless spirit that characterises the Parisian woman’s style: the delicate balance between natural, chic and daring.”
To highlight Naturally’s diverse audience, French photographer Karim Sadli captured three models for the ad campaign: Israeli-born Dorit Revelis, He Cong from China, and the Senegalese-Italian Maty Fall.
The brand noted that “Violette’s vision of nude reveals every woman’s natural beauty, mixing subtlety and creativity through a colour palette designed for every skin tone.”
Rouge G, launched in 2009, is reinvented every season. The Naturally collection’s six satin shades hydrate lips while the six velvet matte alternatives offer depth of colour. The lipsticks are infused with natural-origin pigments (59% to 99%).
“Rouge G is easy to use. You can create perfect lips in a single stroke, tracing a precise outline using the streamlined bullet. Or tint lips by patting it on for a simple hint of colour that is perfectly paired with a strong eye,” said Serrat.
The brand commented: “On the initiative of Violette, for whom colour is a field of experimentation and inexhaustible creativity, a hint of luminous black pigment has been added to each new shade. Lightly desaturating the colours, this specific pigment forms a tinted veil that fuses perfectly with all lip tones.”
The Ombres G Naturally eyeshadow collection includes satin, metallic and matte finishes. The 12 shades in the collection are divided into two categories: Wild Nudes and Undressed Brown.
Guerlain Makeup Creative Director Violette Serrat said, “Ombres G eyeshadows can be applied perfectly with fingers to allow the texture to adhere to skin. So it’s easy and intuitive to add colour to the eyelid without losing an ounce of pigment.” ✈
