ASIA PACIFIC. Cross-border mobile payments leader and marketing solutions leader Alipay+ has rolled out a new Premier Partner Program, a service that provides enhanced resources for global merchants. The programme represents a major innovation in destination-focused, mobile native marketing and mobile payment operations.
The Shilla Duty Free and Daimaru Matsuzakaya Department Store are among 30 retailers that have already teamed up with Alipay+ for the project.
Alipay+ parent company Ant Group said that the new digital solution enhances the efficacy of cross-border marketing by empowering global merchants with adaptive digital operational tools.
These include adaptive digital operational tools such as D-store, which is an integrated one-stop solution that offers a suite of tool kits to help digitalise merchants’ businesses, operations and marketing. It also offers online and offline cross-border campaigns with Alipay+’s partner e-wallets.
The Premier Partner Program connects merchants with multiple e-wallets and payment methods from different countries and regions. It is used by more than 1 billion consumers, allowing them to shop using their preferred payment method and enjoy localised marketing offers while travelling in a different country.
The programme features exclusive commercial offers, competitive exchange rates and more flexible payment options for travellers.
It is supported by an expanding range of partner e-wallets including Alipay, AlipayHK (Hong Kong SAR, China), GCash (Philippines), Kakao Pay (South Korea), TrueMoney (Thailand) and Touch N Go eWallet (Malaysia).
Daimaru Matsuzakaya Department Stores General Manager Shigeru Nagai said: “This programme can pave the way for many possibilities in the future. With payment services as a starting point, it opens opportunities for activities that can help attract more consumers, including tourists, as we expect strong growth in inbound travel from China and Southeast Asian countries.”
The Shilla Duty Free Director of Travel Global Marketing Group Jooyoung Lee added: “With the integration of Alipay+, the checkout process for Southeast Asian customers is now more convenient.
“Through this partnership, we hope to continue our collaboration with Alipay+ to carry out various promotions and marketing activities.”
Ant Group General Manager of Alipay+ Offline Merchant Services Cherry Huang said: “Through the Alipay+ Premier Partner Program, we hope to redefine the way of marketing campaigns by creating a win-win ecosystem that ride on innovation and digitalisation, among our partner retailers, mobile payment and digital services platforms and various industry players.
“We also hope to bring the best offers and deals to global customers and create a memorable travel and shopping experience for them and boost more dynamic and agile engagement between them and their favourite brands overseas.” ✈
