UK. Dufry has opened its latest mind.body.soul. shop-in-shop concept at London Stansted Airport.
The opening is the latest in the wellbeing retail concept’s global roll-out. According to Dufry, it was developed to meet increasing consumer demand for healthier more sustainable products.
Mind.body.soul. is presented as a shop-in-shop format within Dufry’s existing World Duty Free store. It offers a range of plant-based protein powders and health supplements alongside eco-friendly and wellbeing-focused beauty and skincare brands.
The store is designed in a wash of relaxing colours, designed to create an area of calm amid the bustle of the airport. The concept has four themed zones: Better Fitness, Relax, Feel Better and Travel Comfort.
Travellers can discover a range of holiday wellness products and beauty essentials from brands such as Form Nutrition, BioCol Labs, Vida Glow, NEOM, This Works, anatomē, and The Nue Co among others.
The offer is centred around wellbeing with products that are ethically sourced, organic, natural and use environmentally friendly packaging where possible.
Dufry UK Commercial Category Manager Rosemary Brett commented: “We are extremely proud to announce the opening of this latest mind. body. soul. space in the UK. Wellbeing and sustainability are just two of the topics that are very much a priority worldwide for many people now, and the product mix has been tailored to suit the specific wants and needs of travellers visiting our store in London Stansted.
“We are already seeing a positive customer reaction to the introduction of this relaxing and inspiring concept and its collection of products, which are intrinsically linked with wellbeing and overall good health.” ✈
