TÜRKIYE. Parfums Christian Dior has partnered with Gebr. Heinemann and Unifree for a ‘Dior Riviera’ takeover at Istanbul Airport Terminal 4.
The elegant takeover invites travellers into a colourful escape to the Dior Riviera universe. It started on 5 July and will run until the end of September.
The Dior Riviera campaign features an immersive pop-up and sunny Dior Mini Car outpost. It is supported by a high-profile OOH media campaign.
The immersive pop-up features impactful visuals that combine rattan, wood, lush foliage, golden finishes, and the timeless Christian Dior motif of ‘Toile de Jouy’. All these design elements come together to pay homage to what Dior terms the effortless sophistication of life in the French Riviera.A dedicated counter invites customers to an exclusive La Collection Privée olfactory discovery experience. The premium fragrance line has been recently extended to include the new Dioriviera scent.
The fragrance is inspired by the scents and landscapes of Provence and is the first release from Dior Perfumer-Creator Francis Kurkdjian for La Collection Privée.
The pop-up takes travellers on a multi-sensorial journey that combines fragrance, skincare, and makeup creations inspired by the season.
Customers can also find the new Dior Solar range, a premium sun care line that offers everything from sun protection to self-tanner and after-sun care.
After finding their favourite Dior products, the journey concludes at the gifting zone where travellers can personalise their purchases with collectible summer postcards.
In addition, they can also customise exclusive luggage tags with their initials to commemorate their visits to the Dior Riviera space.
Travellers coming from the other side of the terminal are encouraged to discover their favourite Dior creations through dedicated outposts. This includes a summer-themed Dior Mini Car which offers the brand’s popular fragrance and sun care novelties. ✈
