CHINA. China Duty Free Group (CDFG) has embraced the spirit of the second Hainan Offshore Duty Free Shopping Festival in Haikou by introducing more products and unveiling a dazzling array of promotions, novel experiences and consumers interactions.
The activities at the spectacular cdf Haikou International Duty Free Shopping Complex opened last October include summer-themed events to spur holiday travel and related shopping consumption.
The ‘Foldable Dreamland’ in the complex’s stunning AURA Atrium has proven a particular hit among youngsters during a period popular with family visitors to the island.
The ‘Origami Playground’, an exhibition/playground with origami elements, is on display throughout the summer at the acclaimed Haikou shopping and leisure emporium.
Other activities held in July included the ‘Kids Fashion Show at the Atrium’, ‘Journal of a Petit Artist’, and ‘Daydreamer • the Blind Box Vending Machine’.
CDFG described the fashion show, held in partnership with globally renowned kidswear brands Kenzo, Moschino and Polo Ralph Lauren, as the first of its kind at the complex.
The show turned out to be a blockbuster success, not only in-store but also through a livestreaming audience of more than 800,000 on the first day alone.
CDFG described the success of the various events as a milestone reflecting the shopping complex’s dedication to and investment in summer tourism and family consumers.
Summer ‘super deals’ – discounts, gifts, and membership redemption
cdf Haikou International Duty Free Shopping Complex’s summer vacation events and promotions were launched on 4 July in partnership with over international and local brands from 45 offshore duty free categories. These include makeup & skincare, fashion & accessories, luxury watches, food and homeware.
The campaign also features the retailer’s first ‘super deal’ promotion for cosmetics & perfume. This includes an up to -80% discount on selected cosmetics and perfumes and a loyalty gift redemption program where members only pay RMB1 (US$0.14) for a gift when eligible.
In addition, promotions from banks can be applied on top of the discounts. Consumers with credit cards issued by Guangfa Bank, China Merchants Bank, and Ping An Bank can join the ‘buy and instantly save as much as RMB218’ (US$29.80) scheme.
Alipay also runs a ‘shop for free’ lucky draw on-site with the first prize a maximum RMB49,999 (US$6,850) reimbursement on shopping at the complex.
Throughout August, CDF Haikou International Duty Free City is hosting a series of themed events including CDF Perfume Festival, 88 Eyewear Festival, 2023 Electronic & Electrical Appliances Carnival, and The Shape of Love for Qixi Festival (Chinese Valentine’s Day).
August activities embrace a wide variety of brands, offering strong promotions and novel experiences. Consumers can also get free, personalised gifts with purchase over pre-set spend thresholds.
Online gift bonanza
cdf Haikou International Duty Free Shopping Complex is promoting an online virtual ‘cloud trip’ to help tourists gain a better understanding of Hainan’s offshore duty free policies.
The retailer has also launched an online campaign (pictured below) themed ‘Anything could be duty free, join to win your gift out of the 100 million!’ across seven major platforms including Weibo, WeChat, Douyin, Xiaohongshu (RED), Bilibili, Dianping, and Zhihu.
The campaign offers various games, activities, and challenges, ranging from offshore duty free knowledge sharing, taking pictures at landmark scenic spots in Haikou to games such as ‘Duty Free Quiz’, ‘Duty Free Switch and Match’, and the ‘Final Completion Challenge’.
Having successfully completed the tasks, consumers can enter a lucky draw that offers duty free shopping coupons, cosmetics and perfume gift sets, and gifts worth as much as RMB1,000 (US$137). This campaign allows online users to initiate their own ‘membership benefit summer journey’ with a few clicks.
CDFG said the themed summer events have fully leveraged Haikou’s cultural and tourism resources and served as strong touch points throughout the Second Hainan Offshore Duty Free Shopping Festival.
This marks a more fruitful journey for summer tourists and a new chapter for Hainan’s duty free and culture + tourism economy, the company said, enhancing the island’s reputation as an offshore duty free hub. ✈
