INTERNATIONAL. The Moodie Davitt Report, the world’s leading global travel retail information source, and leading independent agency Hylink Group have entered into a strategic content relationship aimed at delivering unparalleled depth and analysis to coverage of the Chinese traveller and China travel retail sectors at home and abroad.
In a collaborative effort, The Moodie Davitt Report and Hylink will unveil a series of exclusive reports encompassing industry trends, profound insights, best practices, branding strategies, and more.
These reports mark a significant shift away from the industry’s usual reliance on qualitative sources, in being primed to provide one-of-a-kind data directly from the field.
This groundbreaking partnership will kick off with an insightful presentation by Hylink Group Managing Partner Humphrey Ho at The Trinity Forum in Hong Kong on 25 October.
Ho will provide invaluable insights into the outlook of Millennial and Gen Z Chinese travellers, delving into their spending habits, purchasing power, and preferences.
The Moodie Davitt Report Founder & Chairman Martin Moodie said: “We are thrilled to partner with Hylink Group in our never-ending mission to provide better information, insights and analysis to our readership. There is a glaring gap in the travel retail sector for the depth and quality of information that Hylink will provide to our readers, generated by directly sourced data from the field.
“Having previewed Hylink’s work before it is showcased at The Trinity Forum, I am confident the information we will be providing will be a game changer for our sector.”
Humphrey Ho commented, “With the resurgence of Chinese travel, we believe the timing is perfect for this collaboration. Our goal is to offer insights and analyses that will empower businesses to rebound stronger than ever.
“The Moodie Davitt Report is the ideal partner to ensure our content reaches the right audience and equips decision-makers with the knowledge to steer the travel retail industry on a thriving trajectory.”
NOTE. Hylink Group is set to make its debut at the upcoming TFWA World Conference & Exhibition in Cannes, 1-5 October (TFWA i.lab 13). 
About The Moodie Davitt Report
The Moodie Davitt Report, part of Hong Kong and UK-based Moodie International, has been a vital real-time business information source for global travel retail since September 2002. Its combination of immediacy (its main platform, www.MoodieDavittReport.com, is affectionately known as ‘the website that never sleeps’), accuracy and reach has seen the company grow from a one man start-up to runaway market leader over the ensuing two decades.
Founded by New Zealander Martin Moodie in 2002 as The Moodie Report, the title became The Moodie Davitt Report in 2015 when long-time President and Editorial Director Dermot Davitt became a shareholder.
The Moodie Davitt Report also founded and runs The Trinity Forum, the world’s leading travel retail and airport commercial revenues conference, and The Airport Food & Beverage (FAB) + Hospitality Conference & Awards.
About Hylink Group
Hylink Group, is an independent agency with a global presence of over 3,400 talented individuals in 20+ offices worldwide: USA, Colombia, China, Japan, UK, France, Germany, Italy among other countries. Our mission is to help our clients achieve their aspirations and exceed their goals. We consistently produce award-winning work, and have been named by Effie, the Most Effective Agency in the APAC Region for 11 years running.
Purposeful and integrated communications are key to advancing our clients and brands beyond their ambitions, allowing them to focus on what they do best. With our expertise in Media, Creative, Tech and PR, we offer a comprehensive suite of services to meet our clients’ every need, including those of BrandUSA, UCLA Health, The Estée Lauder Companies Inc., TCL, San Francisco Travel, General Motors, and OPPO, to name a few.
The agency’s recent achievements underscore its excellence. Hylink was recently awarded Bronze for Best Campaign led by an Independent Agency at the Festival of Media Global Awards 2023 for its ‘It’s Time For New York City’ campaign.
Further recent accolades include the Platinum Award for Marketing Effectiveness in an Integrated Campaign (B2B Category) at the Summit International Awards for the ‘Throwing Back’ Bosch campaign, along with two Platinum Awards at the Hermes Creative Awards, recognising the agency’s exceptional work on the ‘Drawn to Elegance’ campaign for luxury brand Rene Caovilla and their innovative Halloween ‘Monster Mash’ Metaverse campaign for TCL.
