Travel essentials specialist Go Travel will reveal updates to its range of electrical adapters, chargers and pillows at next month’s TFWA World Exhibition in Cannes, 1-5 October (Yellow Village, B24).
The electrical product offer overhaul follows a packaging review last year, with the brand set to update all packaging by 2025.
Go Travel Vice President Sales Denz van der List said: “All our packaging has been or is being updated by 2025, following Go Travel’s commitment to improve its manufacturing processes and be better environmentally sustainable.
“We are excited to see more of our FSC- (Forest Stewardship Council) certified packaging, which is 100% recyclable, hitting the shelves for our travel retail partner stores. FSC is an organisation ensuring responsible forest management and sustainable sourcing. By using FSC-certified packaging, we’re promoting eco-friendly practices.”
While noting that Go Travel continues to use PET plastic in its packaging, van der List pointed out that this is the most recyclable plastic in the world and has one of the lowest environmental impacts of all packaging materials. “PET is made to be remade, which makes it infinitely recyclable,” he added.
“2024 will see a lot of newness for Go Travel. We have developed a much bigger range of electrical adapters and chargers, among additional items, so the entire offer is broader.
“We will be showcasing all the latest Go Travel updates at TFWA World Exhibition. The show is our kick-off to the new year (2024), and we are looking forward to meeting with our global customers,” van der List said.
As reported, Go Travel launched a 3-tier strategy for its travel pillows earlier this year. With a focus on ‘right product, right place, right price’, the brand hopes to meet the needs of every level of customer within the channel.
Go Travel’s travel pillow offer includes:
- Memory ZZZs – affordable, entry-level product focused on value for money
- Memory Dreamer – mid-level, contemporary design, comfort product
- Ultimate 3.0 – premium product, luxurious feel, high-end design details, ultra-comfortable.
