Leading global travel retail information source Hylink Group, which recently struck a content partnership with The Moodie Davitt Report, has introduced its AI (artificial intelligence)-powered tool, Sorano.ai.
The platform is designed to innovate the decision-making process of global companies seeking to obtain essential insights, streamline their processes and achieve impactful results, particularly in the marketing and advertising space.
Hylink Group Managing Partner Humphrey Ho said: “We are excited to introduce Sorano, our most advanced AI technology yet, to our enterprise clients.
“Sorano is the result of our team’s expertise in emerging technologies, digital experiences and business transformation. With this platform, companies can make data-driven decisions in real time, gain a competitive edge and drive growth in innovative ways.”
The platform offers a comprehensive solution with various modules targeting key business areas including consumer insights, campaign management, media buying and more, the company noted.
The tool features predictive algorithms and machine-learning models that analyse large datasets, revealing patterns and offering customised recommendations to each client’s particular needs and objectives.
Sorano also automates and streamlines repetitive tasks, helping teams to focus on high-impact, strategic work.
Key features aiding data analysis with AI include:
- Linear Decision Making: At its core, Sorano simplifies the process of accessing information through intuitive Q&A interactions powered by generative AI technology. It transforms traditional manual queries into efficient and streamlined interactions, resulting in quicker access to relevant insights from brands’ historical databases.
- Comparative Decision Making: Sorano shines brightest in its ability to enable comprehensive comparative analysis. Organisations can now effortlessly compare brands, timeframes, SKUs, markets and more across multiple countries, facilitating well-informed and precise decision-making.
- Collaborative Decision Making: Going beyond conventional decision-making tools, Sorano fosters collaborative brainstorming and idea-sharing. By identifying individuals with valuable insights, it cultivates a culture of informed decision-making within teams.
- AIGC Data Visualisation: A comprehensive suite of data visualisation tools that makes decision-making easy and beautiful. These tools encompass charting and tabling through visual algorithms and interactive interfaces. Whether brands need to explore trends, identify patterns, or communicate findings, Sorano.ai’s AI-powered data visualiation provides a stunning and stimulating experience that elevates analytical capabilities.
Key features that set Sorano apart:
- Private AI: Sorano is designed as a private AI tool, ensuring data privacy and security by operating within the confines of the organisation’s internal network.
- Tailored Deployment: Each instance of Sorano is tailored to meet the unique needs of individual clients. It adapts seamlessly to diverse data sources and formats, ensuring a smooth integration process.
- Closed AI Ecosystem: Sorano’s AI ecosystem is a closed system, offering enhanced data control and security by keeping sensitive information within the organisation.
- AI Agents: By employing AI agents that communicate and learn from one another, Sorano creates a collaborative network of AI-powered decision-making.
- Democratisation of Knowledge: Sorano aspires to empower every organisational department with access to knowledge, facilitating well-informed decisions through a unified and intuitive platform.
Ho added: “We built Sorano from the ground up to be intuitive and user-friendly, so companies can start benefiting from its insights immediately.
“Sorano requires no technical expertise to implement and provides an easy-to-understand dashboard with concrete next steps. We’re excited for enterprise clients around the world to experience how transformative AI technology can be.
Hylink Forge Technology Director Oscar Caballero said: “Sorano gains tremendous value from the smooth interaction between historic data sources, LLMs [large language models], neural networks, vector databases and other AI components, enhancing our ecosystem. This breaks away from the conventional notion of AI as a blank slate learning like an infant.
“What’s truly remarkable in Sorano is the platform’s ability to communicate between the different components, fostering a dynamic exchange of insights. Imagine historic databases, interacting with Midjourney or ChatGPT in real-time interaction, vividly showcasing the power of collaborative intelligence.”
The platform reflects Hylink Forge’s commitment to empowering established and emerging brands amid a constantly evolving digital world. ✈
