EUROPE. Ferrero Travel Market is celebrating the holiday season by launching a platform where customers can exchange festive greetings through animated cards.
With each greeting, the sender gets the chance to win a giant T96 pyramid dome of Ferrero Rocher pralines to enjoy with their loved ones.
The campaign is running with key retailer partners in Frankfurt, Paris Orly and Luxembourg Airports throughout December. It is expected to reach over two million travellers, who simply need to scan a QR code at the animations to participate.
Ferrero Travel Market General Manager Sergio Salvagno commented: “We are delighted to see our ‘Light Up Your Christmas’ campaign featured in selected European airports. This activation encourages interaction from travellers, adding a further seasonal touch and the opportunity to win a Ferrero Rocher pyramid.
“Gifting is a key purchase driver for travelling shoppers and our Ferrero Rocher brand is the perfect choice, especially during the Christmas and holiday season.”
Ferrero Travel Market is also pre-launching the travel retail-exclusive Ferrero Rocher Golden Gift expression for the holiday season. The Golden Gift houses Ferrero’s pralines in an upcycled gift box.
The QR code on the back of the tin unlocks gift ideas and tips to upcycle it as a vase, cutlery or fairy light holder.
Salvagno added: “Products such as the new Ferrero Rocher Golden Gift encourage consumers to upcycle the box after consumption and represents one of latest example of our commitment to sustainability. Here we are offering a premium product that not only tastes good and is a superb gifting item it also lasts.
“Everything we do is guided by our four pillars – protecting the environment, sustainably sourcing high-quality ingredients, promoting responsible consumption and empowering people.” ✈
