AMERICAS. Leading travel retailer Duty Free Americas (DFA) is hosting a series of high-impact, immersive fragrance activations throughout the holiday season.
The retailer has teamed up with airports including Miami, Hartsfield-Jackson Atlanta, Tocumen and Punta Cana International to bring several trend-led fragrance releases to life. Brand partners include Chanel, Gucci, Versace, Carolina Herrera and Perry Ellis.
The December ‘Red Carpet’ activations highlight prestige, limited-edition releases through displays, pop-ups, luxury beauty kiosks, bold wraps and innovative floor graphics to drive shopper engagement. Striking digital campaigns are live at key locations to further generate footfall.
Duty Free Americas Beauty Ambassadors are on-hand across the region to provide personalised beauty advice to travellers, as part of Duty Free Americas’ wider concierge approach to service.
Chanel features at DFA stores with a major presence across Miami and Atlanta airports. Showcased fragrances include Chanel No. 5, Chanel Chance Eau Fraîche Eau De Parfum, Chanel Chance Eau Vive Eau De Toilette and Chanel Coco Mademoiselle Body Oil and Body lotion.
Gucci Beauty fragrance has introduced the Gucci Flora Gorgeous Magnolia Eau de Parfum. Travellers are invited to discover the brand’s universe at Miami, Hartsfield-Jackson Atlanta and Punta Cana airports.
The Versace campaign stretches across digital and static displays and 360-degree columns. A highlight is the attention-grabbing beauty kiosk at Tocumen International Airport Terminal 2, designed to give the fragrance unrivalled prominence and promote sampling in a luxurious environment.
Carolina Herrera is given a dramatic makeover for the season, clad in a festive, cheerful red accompanied by ‘Happy Holidays’ messaging to promote gifting. The Good Girl and Bad Boy fragrance holiday campaign runs across Miami, Tocumen, Washington Dulles, and Punta Cana airports.
Other activities include a Narciso Rodriguez All of Me pop-up at JFK Terminal 7 Main Store in New York, and Perry Ellis Sky Red cashier wraps at Tocumen International Airport.
“Duty Free Americas is a powerhouse player in luxury fragrance retailing, as the breadth and depth of these dynamic ‘Red Carpet’ activations show,” said Duty Free Americas Vice President said Joseph Falic.
“From our innovative, immersive pop-ups to the incredible service offered by our expert beauty concierge, there’s a reason so many brands choose us as their retailer of choice in the channel.
“I’m proud of the efforts of our entire team across the region as they work to make the holiday season a magical one for our brand partners and our travellers.” ✈
