BRAZIL/US. Coty has launched the Chloé Atelier des Fleurs collection into Americas travel retail.
The line made its debut with DFS Group at Los Angeles International Airport (LAX) and with Avolta at São Paulo-Guarulhos Airport, Brazil.
Chloé Atelier des Fleurs’ Los Angeles launch marks its entry into North American travel retail. There Chloé has unveiled an immersive Atelier des Fleurs Trolley and a dedicated Chloé fragrance gondola complete with a bespoke gifting station.
The range also launched in São Paulo Guarulhos International Airport Terminal 3. Here, travellers can explore the Atelier des Fleurs trolley, discover different Chloé scents and participate in a calligraphy masterclass to personalise their purchases.
Both points-of-sale, located in high-profile locations in departures and arrivals at both airports, were designed to deliver memorable experience for travellers while building awareness and visibility for the Chloé brand.
Chloé Vice President Travel Retail Americas Diego Artola-Villanueva commented: “The beauty market in the Americas is highly dynamic and ever evolving. We are delighted to introduce the Chloé Atelier des Fleurs collection to more travel retail locations in the region.
“With the launch at São Paulo Guarulhos International Airport marking the first time the collection is available to consumers in Brazil, this signifies an important milestone as we continue to bolster our footprint in the market.
He added: “These launches are further testament to our commitment to innovation and premiumisation, as well as our ability to create exciting activations and immersive experiences that enable our consumers to directly engage with our products across multiple touch points.
“We plan to double Chloé Atelier des Fleurs’ already considerable presence in travel retail worldwide over the next three years and continue to upscale our ability to meet diverse travel retail consumer needs and preferences.”
The launch underscores Coty’s commitment to expand the line’s footprint in the Americas in line with its strategy to boost prestige fragrance growth across key categories and geographies.
The strategy is anchored by an exciting innovation pipeline which includes three soon-to-be-released vegan scents for Atelier Des Fleurs. The scents are crafted with 100% natural-origin ingredients and naturally-derived alcohol.
As reported, Coty’s prestige revenues grew at a strong rate in the first quarter of its new financial year, accelerating by 22% like-for-like in the first quarter of FY2024. The prestige fragrance category is continuing to grow at over +10%.
Coty’s prestige fragrance sales grew approximately +25% like-for-like, driven by momentum in its core fragrance lines, including Chloé Atelier Des Fleurs, recent innovations and improved service levels.
The latest launch underlines the company’s strategy to expand its prestige fragrance collections and ultra-premium portfolio. ✈
