Gary Leong, the highly respected former Global Travel Retail Director of Swedish beauty tech and wellbeing house Foreo, has joined One World Duty Free (ODF) as Marketing Director.
Singapore-based One World Duty Free is an omnichannel retailer founded in 2019. It is set to open two travel retail stores this year at the Singapore Flyer and the Port City Colombo. As revealed by The Moodie Davitt Report, the Colombo store will be the first downtown duty free store in Sri Lanka.
The company was founded by entrepreneur and Chief Executive Officer Keira Zhang with a mission to become Singapore’s leading, home-grown omnichannel duty free brand.
Its goal is to marry an expansive brick and mortar network with blockchain and smart technology solutions to elevate the shopping experience and manage operational challenges with ease.
ODF’s stores will offer a curated range of products across wines and spirits, fashion and accessories, sunglasses, confectionery and perfumes and cosmetics featuring a stellar array of leading brands.
During his tenure at Foreo, Leong was instrumental in driving the company’s impressive rise in the channel over recent years. He joined the company in 2016, building the Foreo Global Travel Retail division from scratch and expanding its distribution from an initial 60 locations to 250 by the end of pre-pandemic 2019. He also drove Foreo and sister brand FAQ’s successful expansion in Hainan’s offshore duty free market.
As revealed in a June 2022 interview with The Moodie Davitt Report, he is also an expert on (and collector of) fine wines, spirits and cigars. ✈
