Pernod Ricard Global Travel Retail (PRGTR) has been ranked the joint number one wines and spirits supplier in a performance benchmarking study by Advantage Group International. PRGTR also placed joint third across four core duty free categories in the annual study that is based on both quantitative and qualitative research in the channel.
PRGTR has maintained its number one ranking in the wines and spirits category since 2019, despite the challenges of the pandemic. The programme did not run in 2020 and 2021 due to COVID-19.
PRGTR performed well across a range of metrics, but strongest in the elements that were focused on partnership, reputation and vision.
Partnership is defined by Advantage Group as “relation and success in building advocacy with brand consultants”, while reputation measures a company’s suitability as a long-term partner.
Vision is defined as the ability to identify opportunities and thrive in an ever-changing environment.
In terms of reputational rankings, PRGTR climbed five positions compared to 2022, thanks to the company’s capability, experience and cross-functional alignment. PRGTR also placed number one in customer service and number two in collaborative forecasting within the wines and spirits category.
Commenting on the achievement, PRGTR General Manager Travel Retail EMEA, Pacific and Global Customers Antonio Duva said: “This is a vitally important result for Pernod Ricard Global Travel Retail as it more than fairly reflects the fantastic relationships we have with our retailers, the value we place on these strong alliances and our contribution to grow the business together.
“Clarity of purpose, long term strategy and consistent transparency have been the important ingredients of this recipe. Our people and our wide portfolio of brands that resonate with all the different shoppers globally, comprise the rest.
“We have maintained the top position in wines and spirits over several years — pre-Covid, during Covid and after Covid — providing evidence of our continued support in good times and in bad.
Customers know that they can rely on us, and the commitment is maintained year after year with a consistent management approach.” ✈ 
