INTERNATIONAL. US beauty powerhouse Coty has expanded Gucci’s makeup offering with Gloss à Lèvres. The range is now available in duty free markets across the Americas, Asia Pacific and Europe.
The collection offers a plumping lip gloss in six sheer shades: Joslyn Clair, Bertha Pink, Sadie Coral, Teresina Red, Virginia Fuchsia and Suzanne Brown.
The product packaging incorporates a star-patterned case topped with a golden lid and golden lettering. Its doe-foot applicator is soft and bendable and features a wide, slanted area and pointed tip for easy application.
Gucci Gloss à Lèvres’ plumping effect comes from ginger root and capsicum extract, while hyaluronic acid offers hydration. The lip gloss includes menthol for cooling, as well as reflective polymers which aim to blur lip lines and folds.
The accompanying campaign visuals have been designed by Gucci Creative Director Sabato de Sarno, with art direction by Jacobs+Talbourdet-Napoleone Co-Founders Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone.
Coty noted: “The Gucci Gloss à Lèvres campaign forms part of a new chapter of Gucci Beauty’s story, one that embodies refined sophistication and effortless beauty.
“The imagery celebrates its instant plumping and smoothing effect, as well as its moisturising formula and comfortable texture. By highlighting the key features of the gloss, including its universally flattering shades, the campaign portrays this new product as a tool designed for all.” ✈
