CHINA. AVATR Technology, a global leader in high-end Smart Electric Vehicle (SEV) production, has inaugurated a cutting-edge flagship showroom at Shanghai Pudong International Airport Terminal 2.
The showroom, a world first for the brand, was created in partnership with JCDecaux Momentum Shanghai Airport Advertising Co*. It is designed to highlight AVATR’s futuristic mobility experiences and lifestyle.
The near-300sq m promotional showroom, located in the domestic zone’s central area, focuses on the dual themes of ‘Emotional Intelligence, Motion in Delight’ and ‘Your Most Emotional Intelligent Companion’.
Two SEV models, AVATR 11 and 12, have been unveiled at the Pudong activation. AVATR 11, the first intelligent electric vehicle empowered by AVATR Technology, is positioned as an emotionally intelligent electric SUV.
The vehicle was developed based on CHN, the all new-generation SEV technology platform, which integrates the respective strengths of Chang’an Automobile, Huawei and CATL.
The entire AVATR 11 series is equipped with the HarmonyOS Cockpit; Huawei’s ADS 2.0 intelligent driving system; 800V high-voltage ultra-fast-charging technology; and the latest-generation CTP ternary lithium-ion battery pack from CATL.
With a range exceeding 730km, AVATR 11 sets a new standard in electric mobility, the company said.
As the second product of the ‘CHN – All new-generation electric vehicle technology platform’, AVATR 12 represents AVATR Technology’s first flagship sedan. It is positioned as the ‘Futuristic Luxury Gran Coupe’.
AVATR 12 also brings together the strengths of Chang’an Automobile, Huawei and CATL, offering a more futuristic exterior, luxurious interior, user-friendly technology and leading performance.
Staying true to the ‘Future Elegance’ design concept, AVATR 12 showcases an integrated body design that embodies an elegant yet sporty style, conveying the design philosophy of ‘bold confidence, human intelligence and vibrant individuality’.
The model creates a premium luxury space and pioneers an innovative hatchback design without a rear window. It features HD electronic rearview mirrors and a Cocooned Sensory Cockpit, “truly exemplifying technological luxury”, AVATR said.
As the largest automotive showroom across both Shanghai Hongqiao and Pudong Airports, the facility will serve as the platform for showcasing every AVATR vehicle released in 2024.
“Leveraging the existing international outreach capabilities of Pudong Airport, it will propel AVATR onto the global stage,” the company said. ✈
*Note: JCDecaux Momentum Shanghai Airport Advertising Co. is a joint venture established by Shanghai International Airport, Media Partners International Limited and Momentum Media International Limited.
JCDecaux Momentum Shanghai Airport has held an exclusive advertising management contract since 2005 to operate and develop all indoor and outdoor advertising media at Shanghai Pudong International and Shanghai Hongqiao International airports.
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