CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for March covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- March 2024 shows month-on-month position movements from the February 2024 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches March 2024
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Suntory Yamazaki Distiller’s Reserve
4. Suntory Yamazaki 12 Year Old
5. Suntory Roku Gin 43%
6. Hennessy VSOP
7. The Macallan Double Cask 12 Year Old
8. Hennessy XO Giftpack
9. Wuliangye Crystal
10. The Macallan Colour Collection 12 Year Old
11. Martell Cordon Bleu
12. Martell XO
13. Kweichow Moutai Small Batch Blend
14. Kweichow Moutai Bulao Two Bottle Pack
15. Kweichow Moutai Legendary Libai giftbox
16. Duc de Fugue XO Limited Edition
17. Rémy Martin Club 40%
18. The Macallan Colour Collection 18 Year Old
19. Johnnie Walker Gold Label Reserve
20. Glen Grant 10 Year Old
At a glance: Makeup
- March 2024 shows month-on-month position movements from the February 2024 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches March 2024
1. YSL Le Cushion Encre de Peau SPF23 #B20
2. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
3. Albion Elégance La Poudre Haute Nuance #01
4. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
5. Nars Light Reflecting Setting Powder
6. Dior Addict Lip Glow Color Awakening Lip Balm #001
7. Chanel Les Beiges Natural Eyeshadow Palette #light
8. Tom Ford Eye Color Quad Eyeshadow Palette #04
9. Giorgio Armani Lip Maestro #405
10. Chanel Poudre Universelle Libre Natural Finish Loose Powder #10
11. Estée Lauder Re-Nutriv Ultra Radiance Liquid Makeup SPF20 #21
12. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
13. Estée Lauder Double Wear Stay-in-Place Makeup #17
14. Chanel Ultra Le Teint Fluide Flawless Finish Foundation #BD01
15. Lancôme Absolue Fluid Foundation Shade #100
16. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #226
17. YSL Rouge Volupté Shine #46
18. Lancôme Teint Idole Ultra Wear Liquid Foundation #PO-01
19. Chanel Sublimage L’Essence De Teint #BD01
20. YSL Vinyl Cream Lip Stain #416
At a glance
- March 2024 shows month-on-month position movements from the February 2024 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches March 2024
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. Clé de Peau Beauté Correcting Cream Veil
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
5. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
6. Clarins Double Serum Complete Age Control Concentrate
7. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
8. La Mer Crème de la Mer
9. Lancôme Advanced Génifique Youth Activating Concentrate
10. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
11. La Mer The Eye Concentrate
12. Guerlain Youth Watery Oil No Color
13. Lancôme Absolue Revitalizing Eye Cream Duo
14. Lancôme Absolue The Exceptional Youthful Collection Set
15. SK-II Pitera Deluxe Set
16. Cle de Peau Beauté Softening Cleansing Foam
17. Lancôme Advanced Genifique Eye Cream Duo
18. YSL Pure Shot Night Reboot Serum
19. Sisley Ecological Compound Advanced Formula
20. SK-II Facial Treatment Essence
At a glance
- March 2024 shows month-on-month position movements from the February 2024 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches March 2024
1. Chanel Coco Mademoiselle edp
2. Chanel Gabrielle Essence edp
3. Chanel Bleu De Chanel edp
4. Chanel Gabrielle edp
5. Tom Ford Oud Wood edp
6. Bulgari Pour Homme edt
7. Le Labo Santal 33 edp
8. Chanel Bleu De Chanel Parfum
9. Jo Malone London Wood Sage & Sea Salt edc
10. Dior Sauvage edt
11. Jo Malone London Wild Bluebell edc
12. Dior Miss Blooming Bouquet edt
13. Dior J’adore L’absolu edp
14. Chanel Chance Eau Tendre edt
15. Giorgio Armani Privé Thé Yulong edt
16. Byredo Rose of No Man’s Land edp
17. Chanel Coco Mademoiselle Intense edp
18. Diptyque Philosykos edt
19. Tom Ford Soleil Blanc edp
20. YSL Mon Paris edp
At a glance
- March 2024 shows month-on-month position movements from the February 2024 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches March 2024
1. Ferrero Rocher Box 375g
2. Godiva Tower Napolitains Medium 450g
3. Lindt Tube Assorted 400g
4. Godiva 16 Assorted Truffles 230g
5. Toblerone Milk Messages 360g
6. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
7. Godiva Milk Chocolate Pearls 43g
8. Ferrero Rocher Destination Pack 48pc 600g
9. Godiva Carrés Dark 72% 36pc
10. Godiva Gold Ballotin Box 290g
11. Ferrero Rocher Collection 24pc
12. Godvia Connoisseur Milk Chocolate Box 18pc
13. Lindt Lindor Tube Milk 400g
14. Godiva Carrés Milk 36pc
15. KitKat Chunky Milk Chocolate Gift Pack 248g
16. Lindt Assorted Napolitains Carrier Box 250g
17. Lindt Excellence Dark A Touch of Sea Salt 100g
18. Ferrero Rocher Hanuta Minis 200g
19. Toblerone Dark
20. Godvia Chocolate Domes 280g
At a glance
- March 2024 shows month-on-month position movements from the February Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches March 2024
1. Cartier Ballon Bleu de Cartier, 28mm, steel
2. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink diamond-set dial
3. Rolex Submariner Date, Oyster, 41mm, Oystersteel, green
4. Cartier Tank Solo Small Model, quartz movement, steel, leather
5. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
6. Rolex GMT- Mater II, Oyster, 40mm, Oystersteel, Jubilee bracelet
7. Rolex Lady-Datejust, Oyster, 28mm, Oystersteel, pink dial
8. Jaeger-LeCoultre, Master Ultra Thin Moon, 34mm, steel, diamonds
9. Cartier Ballon Bleu de Cartier, 42.1mm, steel, black alligator strap
10. Jaeger-LeCoultre Reverso One, Monoface, stainless steel
11. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
12. Omega De Ville Prestige, 32.7mm, steel on steel
13. Jaeger-LeCoultre, Rendez-Vous Night & Day, 29mm, steel, 60 diamonds
14. The Longines Master Collection 42mm, automatic, stainless steel case and strap
15. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
16. Rolex Oyster Datejust, 31mm, Oystersteel and white gold
17. Cartier Ballon Bleu de Cartier, 33mm, steel, pink
18. Omega De Ville Prestige,36.8mm, steel on steel
19. Omega Constellation Quartz, 24mm, steel/gold
20. Rolex Oyster Perpetual Datejust, 31mm, Oystersteel and white gold, silver diamond-set dial
At a glance
- March 2024 shows month-on-month position movements from the February 2024 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches March 2024
1. Louis Vuitton CarryAll MM
2. Louis Vuitton Neverfull MM Beige
3. Louis Vuitton Diane satchel, monogram canvas
4. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
5. Louis Vuitton NéoNoé Rose Poudre
6. Louis Vuitton Boulogne Black
7. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
8. Chanel 22 Handbag, Shiny Calfskin & Gold-Tone Metal, Black
9. Louis Vuitton CarryAll PM
10. Louis Vuitton Speedy Bandoulière 25
11. Louis Vuitton Wallet on Chain Ivy
12. Louis Vuitton OnTheGo MM Other Monogram Canvas
13. Louis Vuitton Nano Speedy
14. Loewe Mini Puzzle Bag in classic calfskin, Tan
15. Louis Vuitton Multi Pochette Accessoires, Kaki
16. Louis Vuitton LV Pochette Accessoires
17. Celine Small Bucket in Triomphe Canvas and Calfskintan, Tan
18. Gucci GG Marmont Matelassé Mini Bag, Black Leather
19. Louis Vuitton Cannes Monogram Reverse
20. Chanel 22 Mini Handbag, Shiny Calfskin & Gold-Tone Metal, Black
At a glance
- March 2024 shows month-on-month position movements from the February 2024 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches March 2024
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
4. Bvlgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
5. Cartier Love wedding band, rose gold
6. Cartier Love bracelet, rose gold
7. Tiffany T Smile Pendant, rose gold, small
8. Cartier Love bracelet, SM rose gold
9. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
10. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
11. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
12. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
13. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold and carnelian
14. Cartier Love necklace, 2 diamonds, yellow gold
15. Bulgari B.zero1 Necklace, rose gold, diamonds
16. Cartier Love bracelet, 4 diamonds, rose gold
17. Van Cleef & Arpels Vintage Alhambra pendant, guilloché rhodium plated 18K white gold
18. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold
19. Bulgari Divas’ Dream necklace, rose gold, diamond, carnelian
20. Bulgari B.zero1 necklace, rose gold
