Swiss herbal confectionery specialist Ricola is hailing its recent success in the Asia Pacific region in the lead up to the TFWA Asia Pacific Exhibition in Singapore this month (12-16 May).
The brand is set to highlight its bestselling products, including 75g tins (Original Herb, Lemon Mint and Cranberry), 4 x 40g Box Multipack and the 250g Original Herb Tin, at the event (Level 2, H6).
In line with expectations, Ricola said the brand has “developed quite dramatically in Asia Pacific in the first quarter of this year”, particularly in South Korea where it has listings with all key retailers.
Ricola noted “significant strides” have been made through a partnership with Kyung Bok Kung Duty Free (KBK), with listings in several KBK stores including Incheon International Airport T1 & T2 Departures and Gimhae International Airport Arrivals. The brand will feature at Cheongju International Airport Departures at the end of this month.
Ricola has also reached an agreement with KBK to introduce displays featuring Cha Eun-woo, the popular Korean singer and actor and Ricola brand ambassador, across various locations in Asia. According to the brand, this strategic partnership “aims to enhance visibility and resonate with consumers across diverse markets”.
Ricola said it hopes to confirm prospective new listings in the Asia Pacific region during the TFWA event.
Ricola Head of Global Travel Retail Andreas Reckart commented: “It is very exciting to be returning to TFWA Asia Pacific during this crucial phase for our business in the region. Ricola’s success in Asia Pacific has been impressive thus far, and we’re eager to keep the momentum going forward.” ✈
