Italian winemaker Masi Agricola has introduced Rosa dei Masi 2023, which it describes as its interpretation of the ‘Rosé Renaissance’.
Rosa dei Masi 2023 is the result of years of study by the Masi Technical Group, a team of experts from various disciplines who are dedicated to experimenting and researching different wines. It is Masi Agricola’s answer to the growing popularity of rosé and evolving consumer preferences.
The wine is produced with 100% Merlot grapes from Valpolicella vineyards, where temperature variations produce complex aromas and sustained acidity. The cellar work for the rosé is aimed at preserving aromas and overall balance.
It offers intense floral aromas and fresh flavours on the palate with hints of red fruit, plums and raspberry notes.
The transparent bottle allows the pale pink salmon colour and ‘onion skin’ reflections to be admired. In the small, refined label, the characteristic oval of Masi’s historic labels is enriched with rose petals drawn in ink with a light stroke, completing a message of lightness and delicacy, said Masi.
The company noted: “The result is an excellent wine as an aperitif all year round and to be enjoyed by the pool or by the sea, paired with shellfish, oysters, and seafood. Perfect with sushi as well as with a good plate of spaghetti alle vongole, it proves to be a surprising choice as a base for fruit cocktails.”
Masi Marketing Director Raffaele Boscaini commented: “It is part of the duties of a reality like ours to innovate and develop new products, even attenuating concepts usually foundational for winemakers such as territory, to focus on quality, sensory experience and the lifestyle that wine represents.” ✈
