USA. Travel experience player Avolta has struck multiple 15-year agreements covering food & beverage, travel convenience and speciality retail at John Wayne Airport in Orange County, California.
The contracts embrace 3,500sq m of space for Avolta operating brands Hudson (travel retail) and HMSHost (F&B) across terminals A, B, and C and extends the group’s presence at a key regional location.
The agreements will result in the opening of over a dozen dining venues, including outposts of several Orange County-born brands: Mama’s Comfort Food & Cocktails, Wahoo’s Fish Tacos, Sgt. Pepperoni’s Pizza Store, Tacos La Piña, Five Vines Wine Bar, Chaupin Bakery and Left Coast Brewing, as well as five new Hudson-branded retail stores, including two travel convenience and three speciality retail concepts.
New vending options dubbed OC To Go (OC stands for Orange County) will also come to John Wayne Airport, serving hot, made-to-order pizza, Krispy Kreme donuts, Wow Bao bao and dumplings, fresh salads, smoothies and coffee. A revamped Ducks Breakaway Bar will offer a new look and menu, along with several quick-service brands, including Dunkin’, Panera Bread, Starbucks, Auntie Anne’s, Bonchon, The Habit Burger Grill and Earl of Sandwich.
Avolta President and CEO, North America Steve Johnson said: “This is a significant and very exciting upgrade to our travel experience offerings at John Wayne Airport. We have built our reputation on carefully crafting concessions programmes that deliver exceptional experiences and a sense of place.
“Orange County is a unique region, deserving of F&B and retail offerings that reflect its environment, culture and diversity. Combined with outlets featuring esteemed, recognisable brands, our F&B and retail programme will bring variety and excitement to the terminal. We are proud of our continued partnership with John Wayne Airport and the County of Orange, and are thrilled by their support of our vision to create the future of retail and dining.”
Airport Director Charlene Reynolds said: “John Wayne Airport is thrilled to partner with HMSHost in bringing exciting new dining options to the terminal, reflecting the rich culinary diversity of Orange County [and] excited to welcome the Hudson brand’s expanded presence, offering travellers an elevated retail experience that perfectly blends the local sense of Orange County with travel trends.
“Through this innovative partnership, these improvements underscore our commitment to providing guests with a unique and memorable experience showcasing local favourites and beloved national brands, as well as providing our guests with diverse options that reflect the unique culture and personality of the area.”
The airport serves more than 11.3 million passengers annually and reaches more than 40 nonstop destinations in the US, Canada and Mexico. ✈
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