GERMANY. British fashion house Burberry has partnered with Frankfurt Airport Retail (FAR), the joint venture between Gebr. Heinemann and airport operator Fraport, to open an elegant standalone boutique at Frankfurt Airport.
The store, which is Burberry’s second location in Frankfurt Airport, is in Atrium Z of the non-Schengen are of Terminal 1.
The store offers Burberry’s Spring 2024 menswear and womenswear collections of clothes, shoes and accessories including bags, scarves, belts and hats. It also offers its classic pieces such as its signature trench coats for men and women.
The store is inspired by London architecture and uses elements such as limestone, cast iron and elm wood furniture. Check, which is a signature Burberry print, also features prominently throughout the store and the collections.
Burberry’s Equestrian Knight Design logo, which has been a hallmark of the brand for 120 years, has been recently refreshed under new Creative Director Daniel Lee and is a key motif throughout the store and the collections.
Gebr. Heinemann Director Purchasing Fashion, Accessories, Watches and Jewellery Jan Richter commented: “Burberry stands for the perfect interplay of tradition and innovation. We are delighted to be able to create another great shopping incentive for travellers and offer them an even more spectacular assortment now. The new store transports Burberry’s DNA directly into the terminal and brings a touch of London to Frankfurt. We highly value the very constructive and cooperative partnership with FAR and Burberry and the trust that was put in us.”
FAR Managing Director Richard Hoyer commented: “With the new Burberry store, we are offering travellers at Frankfurt Airport another exceptional shopping experience in the luxury segment. We are very proud to bring Burberry’s special flair and ‘British chic’ to life in the atrium of Pier Z.”
“We are excited to be opening the doors to our new travel retail store at Frankfurt Airport’s Atrium Z and to invite all at the terminal to discover the world of Burberry,” added Burberry President EMIA Frank Van Loon. “Reflecting our new creative vision, the store takes inspiration from the architecture of London, offering customers an opportunity to explore our latest collections and signature pieces in a British luxury setting.”
“We are very happy to welcome a second Burberry boutique at Frankfurt Airport,” added Fraport Head of Retail Key Account Management Nina Kristin Gür. “Both the new store concept and the product range ideally reflect the combination of the brand’s long heritage and forward-looking ideas. The brand therefore fits perfectly with the expectations our discerning international passengers have of a European airport.” ✈
