Images of the Day: Striking pop-ups and a dazzling opening ceremony at the cdf Duty-Free Shopping Festival

Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

CHINA. Today’s photo selection features three recent pop-ups in Block C at cdf Sanya International Duty Free Shopping Complex as well as some moments captured at the cdf Duty-Free Shopping Festival Opening Ceremony on 1 July.

The Moodie Davitt Report Haikou-based Asia Pacific Content Strategist Lara Netherlands and China Travel Retail Express Editor Dachang Wang were at the event to discover the recent updates in Sanya, Hainan. 

Fun for the whole family: Performance artists flaunt their mystical costumes and pose for photos in Block C
(Above) The NARS pop-up at cdf International Duty Free Shopping Complex in Sanya. (Below) The Moodie Davitt Reports Lara Netherlands and Dachang Wang pose for a ‘Moodie selfie’ inside the activation.

Travel retail-exclusive palettes showcased on a striking stack of luggage

The recent Jo Malone pop-up features a Paddington Bear-theme backdrop for fun photo ops 

Jo Malone London Orange Marmalade Cologne takes the stage in a Paddington-style briefcase

Takami – the first Japanese clinic-native skincare brand for the L’Oréal Luxe portfolio 

Look out for more coverage of the cdf Duty Free Shopping Festival Opening Ceremony, attended by The Moodie Davitt Report’s Lara Netherlands and Dachang Wang. ✈️

The evening was nothing short of pure entertainment with several live performances captivating attendees
A beautiful sunset backdrop at cdf International Duty Free Shopping Complex in sunny Sanya
Guests were invited to sample Rémy Martin cocktails throughout the evening
With our unrivalled and expanding presence in China, The Moodie Davitt Report Asia Pacific Content Strategist Lara Netherlands and China Travel Retail Express Editor Dachang Wang join forces for our web and WeChat coverage of events and activations in Hainan
Scan the QR codes via WeChat to visit our platforms. Stories related to the China travel retail sector at home and abroad are featured in this unrivalled dual service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

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