‘Ospree Duty Free is Free’ – Indian airport retail powerhouse brings back flagship campaign

Value messaging and offers abound in the 2024 edition of the well-established shopping campaign

INDIA. Ospree Duty Free has announced the return of its successful promotional campaign ‘Ospree Duty Free is Now Free’ at Chhatrapati Shivaji Maharaj International Airport, Mumbai.

Describing the campaign as “better than ever”, the travel retailer said this year’s edition offers a range of perks and incentives from premium and luxury brand partners in-store and via online platform Adani One.

The 2024 campaign has been extended to 16 brands, all offering exclusive offers. They include Accessorize London, Beer Café, Juice Salon, SaffronStays, Grand Hyatt, Phoenix Palladium, Prime Time Membership at the lowest price, and Trip XOXO.

Ospree Duty Free is Now Free continues its existing partnerships with Myntra, Yatra, Ixigo, Advance Hair Studio, Saltt, Oleander Farms and Coco Cafe.

Customers can receive high-value vouchers based on their shopping spend. The more they shop, the greater the rewards, as follows:

  • Spend INR40,000 (US$480) and get a voucher worth INR100,000 (US$1,200)
  • Spend INR20,000 (US$240) and get a voucher worth INR50,000 (US$600)
  • Spend INR10,000 (US$120) and get a voucher worth INR20,000 (US$240).

The simple redemption process is digitally led. Passengers receiving the voucher scan the QR code, which takes them to a consumer information page to authenticate by providing their name and passport number.

Upon submission, the voucher is sent as a PDF to the consumer’s WhatsApp number. The PDF includes all partner brand redemption links, allowing customers to redeem the offers they prefer.

Ospree Duty Free CEO Avishek Bambii Das said: “At Ospree Duty Free, we understand the importance of a seamless travel experience. We know our loyal customers appreciate exceptional value. That’s why the Ospree Duty Free is Now Free campaign expands to more partnerships and has a user-friendly digital redemption process.

“With a few clicks, travellers can unlock a world of savings and enjoy their well-deserved rewards.”

Ospree Duty Free is a brand under the umbrella of Mumbai Travel Retail Private Limited (MTRPL), a joint venture between Adani Airport Holdings Limited and Flemingo Travel Retail Private Limited.

MTRPL is India’s largest duty-free retailer, operating Ospree Duty Free in seven Indian cities, including Mumbai, Trivandrum, Mangalore, Lucknow, Jaipur, Amritsar and Ahmedabad.

Note: The Moodie Davitt Report is the leading international information source on India’s travel retail and airport non-aeronautical revenue sectors. All stories are archived permanently in our India newsroom (accessed via the regional section on our home page drop-down menu).

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