The Hershey Company World Travel Retail has launched two travel retail-exclusive pouches: the 200g ‘Small’ Reese’s Miniature Cups and 500g ‘Large’ America’s Ultimate Miniature Sharing Assortment.
The exclusive pouches will be available for first delivery in August 2024. They will be launched at key airports in the Americas and in select European, Asian and Middle Eastern airports, including London Heathrow, Paris Charles de Gaulle, Mumbai Chhatrapati Shivaji Maharaj International, Hamad International and Dubai International.
The new products target gifting and sharing and were developed in response to consumer research and sales analysis. According to The Hershey Company, recent insights have revealed a strong demand for convenient, high-quality confectionery options with an assortment of flavours that cater to sharing and gifting moments in travel retail.
The company’s consumer research also revealed that travellers prioritise gifting and sharing, with a noticeable increase in sharing moments since 2021. Convenience, value for money and indulgence are also key factors influencing their choice of confectionery.
The Reese’s Small pack is the only mixed-flavour sharing item within The Hershey Company’s Small Pouch travel retail-exclusive range. It features a selection of individually wrapped Reese’s Miniatures White Creme Peanut Butter Cups and Reese’s Miniatures Milk Chocolate Peanut Butter Cups.
The Large Hershey pouch offers an assortment of individually wrapped treats in seven flavours, including Hershey’s Kisses Milk chocolates; Reese’s Miniatures White Creme Peanut Butter Cups; Reese’s Miniatures Milk Chocolate Peanut Butter Cups; Hershey’s Milk Chocolate Miniatures; Hershey’s Special Dark Chocolate Miniatures; Hershey’s Mr. Goodbar Chocolate with Peanuts Candy Bar Miniatures and Krackel Chocolate Candy with Crisped Rice Miniatures.
The two new pouches feature ‘Americana’ Hershey USA branding and are designed to drive purchase intent and enhance the travel retail shopping experience.
The Hershey Company, Global Director World Travel Retail Rebecca Wong said: “Understanding consumer behaviour and trends drives our innovation at The Hershey Company. Our new travel retail pouches meet the evolving needs of today’s travellers, enhancing the travel experience with unique sharing and gifting options that delight consumers and encourage them to make more moments of goodness with our brands.”
To support the launches, The Hershey Company World Travel Retail will roll out in-store marketing campaigns featuring hanging banners, shelf talkers, floor decals and display side panels such as lightboxes, to ensure maximum visibility and engagement with travellers. ✈
