SOUTH KOREA. Luxury house Chanel has partnered with The Shilla Duty Free to launch its summer-themed pop-up concept at Incheon International Airport in Seoul.
The promotion runs until 20 September in Terminal 2.
Described as Asia’s largest summer event by the brand, the Chanel Summer Club celebrates the summer holiday season highlighting the brand’s key beauty, skincare and fragrance collections.
Chanel and The Shilla Duty Free are inviting travellers to discover an array of immersive experiences. These include the Self-Discovery Zone, which helps visitors to choose the products that match their personal preferences. There are also selfie opportunities at an interactive booth and a Postcard Delivery event, among other engaging activities.
The concept showcases Chanel’s best-selling fragrances and lip products, including summer highlights such as Coco Mademoiselle, Bleu de Chanel, Chance Eau Fraîche and Allure Homme Sport.
The product selection also features the Les Eaux de Chanel and Les Exclusifs de Chanel fragrance lines, as well as makeup and skincare products.
Travel retail-exclusive offers are also available only at the Chanel Summer Club.
Customers can book their visits in advance via The Shilla Internet Duty Free Shop and the official Chanel website. ✈
