AUSTRALIA. Leading luxury niche fragrance brand Goldfield & Banks will showcase its ambitious plans for 2024 and beyond at the Australian Airports Association (AAA) Retail & Commercial Forum 2024. The event is set to be held from 22-24 July at the Pullman on the Park in Melbourne.
Goldfield & Banks will present its strategic vision to key partners at the event. Priorities include further establishing itself as Australia’s top luxury niche brand, expanding its product range and enhancing its global presence, particularly in travel retail.
The company will also highlight its Silky Woods Elixir fragrance and the Coast-to-Coast Collection.
Silky Woods Elixir is crafted from Australian agarwood, sourced from the tropical north. It was created to capture the woody essence of agarwood, combined with smoky and herbal notes.
The creation of this fragrance involves a significant quantity of agarwood oil, reflecting the brand’s dedication to using high-quality, rare ingredients.
The Coast-to-Coast Collection draws inspiration from the sun’s journey across Australia’s landscapes, from Byron Bay in the east to Broome in the west. The range features three fragrances, each representing an exotic destination and incorporating rare Australian ingredients. Coast-to-Coast aims to showcase the diversity of Australia’s flora.
Goldfield & Banks is rapidly expanding its distribution channels within the travel retail sector. The brand’s presence is marked in several key locations, including:
- Heinemann Oceania at Sydney International Airport (Departures T1, Arrivals B, Arrivals C)
- Lotte Duty Free at Melbourne International Airport (Departures, Arrivals)
- Dufry Nuance (Avolta) at Perth International Airport (Departures)
- Aelia (Lagardère Travel Retail) at Cairns, Adelaide, and Auckland international airports (Departures)
- Heinemann Oceania at Sydney Domestic Airport (Departures & Arrivals T2)
- Amuse Beauty by Lagardère Travel Retail at Adelaide, Cairns and Canberra domestic airports (Departures & Arrivals)
From April to May, the Silky Woods Elixir fragrance was showcased in a high-profile promotion at Melbourne International Airport in partnership with Lotte Duty Free.
Goldfield & Banks continues to make progress in the luxury fragrance market, with its innovative products and strategic expansion reinforcing its reputation as a leading niche brand.
At the AAA Retail & Commercial Forum 2024, Goldfield & Banks will be meeting key partners and exploring new opportunities for brand expansion on its mission to become Australia’s leading luxury niche fragrance brand.
The Australian Airports Association (AAA) Retail & Commercial Forum 2024
Organised by a partnership between the AAA, The Mercurius Group and The Moodie Davitt Report, the AAA Forum brings together all the key players in the airport non-aeronautical revenue sector. These include airports from Australia, New Zealand and the Pacific Islands, duty-free and speciality retailers, food & beverage operators, foreign exchange operators, advertising concessionaires, ground transport providers and various advisers and suppliers.
Centred around the theme ‘Growth through Understanding, Benchmarking and Analysis’, the three-day event will highlight a number of bespoke research studies undertaken for the Forum in the areas of retail, ground transport and tenant satisfaction.
As reported, the Forum will feature 57 speakers, including 18 airport representatives. They are complemented by more delegates across the airport non-aeronautical sector, including duty-free operators, speciality retail operators, F&B operators, foreign exchange operators, advertising concessionaires, ground transport providers and various advisers and suppliers. ✈
